Martin Sorrell on connectivity and blogs
June 30th, 2006 § 2 Comments
Still doubtful that blogs will amount to anything in communications? Here’s what WPP Group CEO Martin Sorrell has to say about blogs in the latest issue of Fortune. (WPP is one of the largest marketing communications companies in the world). I like what he says, particularly about how difficult it is for older people to accept technology (see earlier posting on Juwono).
“It’s difficult for people from traditional media to absorb the new, individually created media such as blogging. It’s powerful, people creating their own content…Older people don’t understand how powerful it is. They don’t know what is out there.They would be amazed at some of the stuff they would read on certain subjects. And its viral, so it spreads….”
So there you have it from one of the most hard-nosed businessmen in the world.
Bro, like the new look.
What’s your take on our current political masturbation competition? As a former Malaysian journalist now “di seberang”, it’d be interesting to see you blog your thots on the excitement you’re missing.
The looking-from-outside perspective usually helps unspin issues.
Cheers, mate.
Hi,
I read your writing on blogging today in the Jakarta Post. It’s a very encouraging voice to push the people to enter blogosphere…