Jeremy Wagstaff of Loose Wire says Bah Humbug! to PR companies who try to ingratiate themselves with season’s greetings.
Lesson to PR people: Journos are solicited by hundreds of you guys, they can’t remember most of you, so either differentiate yourself or save yourself the bother of going through an unquestioning and blind need to send greeting messages. You may satisfy your primeval instincts but it ain’t going to get yor clients better press.
PR people are supposed to know their publics: so what went wrong?
Unspun can’t be bothered to send any greetings to journos as he thinks the best gift he can give them is being straight to them, and coming to them only when there is a genuine story, all year round. And if they don’t like it: bah humbug!