There i a joke that consultants are people who borrow your watch to tell you the time – and then charge you for it.Find out why mediainfluencer thinks services to help you monitor blogs are a bit if a hogwash and a cunning tick by the consultants.
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TechCrunch on yet another services that will monitor what blogs are saying about a brand/product/company. This time PR Newswire partners with Umbria, in creating a product called “MediaSense
Blog Measurement”.
Why do PR Professionals need a service to find out what bloggers are saying about their clients by a third party?
Media monitoring services still play an
important role in supporting PR, but this old school model comes from a
day before the Internet where national media monitoring via a third
party was essential, simply because there wasn’t an alternative, and in
many cases, for print, radio and TV there isn’t an all inclusive
alternative today. And yet blogs and consumer generated media are the
children of a new age, an online age where information is accessible
online anywhere in the world at the touch of a button.
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