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Hackneyed cliches

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Read here the Spin Doctors arsenal of overused words.
(via http://mediainfluencer.co.uk/media_influencer/ )

clipped from wordwise.typepad.com
They’ve become so overused and misused that they’ve lost whatever powers of description they had to begin with. To use them today and expect them to have an impact is simply laughable.

  • seamless / seamlessly integrated
  • unique
  • soared
  • synergistic
  • robust
  • solutions
  • turnkey
  • best-of-breed
  • mission critical
  • leading
  • interactive
  • value-added
  • utilize
  • highly-seasoned
  • facilitate
  • strategic
  • leverage
  • proactive
  • empowered
  • organic growth
  • best practice
  • granular
  • bandwidth
  • industry-leading
  • next-generation
  • world-class
  • unmatched
  • innovative
  • paradigm / paradigm-shifting
  • revolutionary
  • wide-ranging
  • solution provider
  • integrated
  • thought-provoking
  • win-win

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By in Public Relations on .

4 Comments

  1. bayi says:
    July 25, 2007 at 1:18 pm

    …proactive, bringing it to the next level, innovative, symbiotic, transparent, challenging, etc. The list is endless and meaningless, more so if they are uttered by glassy-eyed “CONsultants”.

    Reply
  2. Broto Dharma says:
    July 25, 2007 at 4:31 pm

    And hackneyed cliche ..is itself redundant …but we get the point

    Reply
  3. unspun says:
    July 26, 2007 at 9:12 am

    Bayi: what about conSLUTants?
    Broto: what about a redundant, hackneyed cliche then?

    Reply
  4. bayi says:
    July 27, 2007 at 10:47 am

    unspun

    I must admit. “conSLUTants” is refreshingly original. :)

    Reply

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