We group consumers into six different categories of participation – and participation at one level may or may not overlap with participation at other levels. We use the metaphor of a ladder to show this, with the rungs at the higher end of the ladder indicating a higher level of participation.
Follow author Elizabeth Pisani's 6-month journey through the remoter and storied parts of Indonesia as she gathers material for her new book Taking Tea with The Dead.
She will be blogging about her progress in