Who uses blogs and to what end?

July 19th, 2007 § Leave a Comment

Some interesting information about blogs and who uses blogs to what end.

clipped from blogs.forrester.com
We group consumers into six different categories of participation – and participation at one level may or may not overlap with participation at other levels. We use the metaphor of a ladder to show this, with the rungs at the higher end of the ladder indicating a higher level of participation.

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