If the Malaysian Information Minister was a client, he would be considered The Client From Hell for a PR hack like Unspun.As this clip from Al Jeezera shows, the Minister committed all the cardinal sins a spokesperson could when confronted with an aggressive, hard-hitting journalist about the Government’s stance on the 40,000 Malaysians who demonstrated against electoral malpractices over the weekend.

He was defensive by blaming Al Jeezera for “supporting” the demonstrators.

He got into an argument with the media. The old adage is that you never argue with someone who buys ink by the barrel. Technology has made ink less important, but you get my point.

He badmouthed others. He kept saying that Malaysia wasn’t like Burma or Pakistan, making sure the Pakistani and Burmese leaders will stick it up to him the next time they have a chance to.

He failed to maintain his cool. The job of the spokesperson is to present a calm, reasonable, plausible and likeable manner so that others may think that the organization he presents is calm, reasonable, plausible and likeable. The impression one got viewing the tape is that neither he nor the government he represents is likeable.

He argued for vested interests instead of the greater good of society. Yeah, like the world cares how good the Malaysian government is when all they see is demonstrators being hosed down by policemen.

When, oh when, will the Malaysian politicians learn that in these days of blogs, You Tube vcasts, podcasts and videocam-handphones, perception is all.

Lose the perception war and you begin to lose your footing in the real world.

Yet the Malaysian Government seems to be so isolated from reality that they think they can bully and rage all their critics into silence. Time for a reality check Badawi.

Disclosure: Unspun is not an opposition supporter primarily because Unspun thinks that there is no viable opposition in Malaysia. Unspun actually thinks it would be worse off if the opposition came into power, but at the same time Unspun understands the frustration fellow Malaysians must feel faced with a government that cannot even manage to communicate and seemingly credibly, decisively and like-ably.

clipped from www.jeffooi.com

Nov 10 and ZAM turned yellow

UPDATED VERSION: New YouTube included. This is the telephone interview — in crass English — Minister of Information ZAM gave to Al-Jazeera over the 5.00pm bulletin yesterday, moments after the BERSIH memo was delivered to Istana Negara.

BY POPULAR DEMAND: Here’s the transcript of the ZAM interview courtesy www.idlethink.com/bersih

The minister was asked to look at the visuals — This is democracy, Malaysian style — and to comment why weren’t the crowd dispersed peacefully, or why was the rally labelled illegal when it was the authority who refused to grant them a permit to assemble, democracy-speaking.
ZAM pressed on active denial mode, skirted the questions, argued with the TV Anchor, Laura, and vilified the Doha-owned satellite channel, live over Astro Channel 513 and live across the world.

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