The fall of a “Top Brand”
March 18th, 2008 § 8 Comments
Who issues these “Top Brands” logos? Is there no shame? Isn’t there a problem with credibility? Ndoro thinks they are made in Hong Kong…
|
Unspun
Deciphering Indonesia, Malaysia and other stuff
Yeah,,, u can buy that “top” logo at mini market!!!
Top Brand by Frontier Consulting and Majalah Marketing. I wanna read how the Marketing magazine writes about Adam Air now.
Maybe they based their judgment from by how they marketing themselves to be known by as many people as possible, not by how sound they are financially.
@tried: Obviously not on their financials. But these “Top Brand” awards are all sus though. You have to pay them a lot of money to be able to get the tag, and now so many people have tags like that that it doesn’t matter anymore who has it. So why bother?
The colormix yellow-orange seems near to Golkar, nowonder they got financial and operational trouble.
If only i could made comparable its was managed like SEMPATI Airlines, they thinks they strongs and healthy and no need to pay their debt to their supliers, and could keep on flying and profitable because they have strong man beside them.
Well, marketing (or may be business in general) is all about battle of perception inside the mind … I hate that fact anyway … but that’s it …
I wrote the same thing :
http://www.ririsatria.net/2008/03/21/perception-vs-reality-in-business-the-case-of-adam-air/
Another info … do anyone remember Sempati Air ? .. in the mid of 1990s, Markplus, a well known business and marketing consultant in Indonesia put Sempati Air as the role model of marketing in Indonesia, (please refer to various Hermawan Kartajaya’s books that time) but years later Sempati Air collaps … like Adam Air … the history repeated again ..
[...] Unspun blog. [...]