Comments on: The fall of a “Top Brand” http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/ Management, communications, persuasion Sat, 26 May 2012 03:27:12 +0000 hourly 1 http://wordpress.com/ By: Perception vs Reality in Business : the Case of Adam Air http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40223 Sat, 22 Mar 2008 12:09:54 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40223 [...] Unspun blog. [...]

]]> By: RIRI SATRIA http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40222 Sat, 22 Mar 2008 11:43:36 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40222 Another info … do anyone remember Sempati Air ? .. in the mid of 1990s, Markplus, a well known business and marketing consultant in Indonesia put Sempati Air as the role model of marketing in Indonesia, (please refer to various Hermawan Kartajaya’s books that time) but years later Sempati Air collaps … like Adam Air … the history repeated again ..

]]> By: RIRI SATRIA http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40221 Sat, 22 Mar 2008 10:26:32 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40221 Well, marketing (or may be business in general) is all about battle of perception inside the mind … I hate that fact anyway … but that’s it …

I wrote the same thing :
http://www.ririsatria.net/2008/03/21/perception-vs-reality-in-business-the-case-of-adam-air/

]]> By: donny http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40201 Thu, 20 Mar 2008 15:09:16 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40201 The colormix yellow-orange seems near to Golkar, nowonder they got financial and operational trouble.
If only i could made comparable its was managed like SEMPATI Airlines, they thinks they strongs and healthy and no need to pay their debt to their supliers, and could keep on flying and profitable because they have strong man beside them. :-P

]]> By: unspun http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40194 Wed, 19 Mar 2008 16:46:26 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40194 @tried: Obviously not on their financials. But these “Top Brand” awards are all sus though. You have to pay them a lot of money to be able to get the tag, and now so many people have tags like that that it doesn’t matter anymore who has it. So why bother?

]]> By: triedtobehonest http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40186 Wed, 19 Mar 2008 14:21:21 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40186 Maybe they based their judgment from by how they marketing themselves to be known by as many people as possible, not by how sound they are financially.

]]> By: Martin Manurung http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40181 Wed, 19 Mar 2008 09:54:12 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40181 Top Brand by Frontier Consulting and Majalah Marketing. I wanna read how the Marketing magazine writes about Adam Air now. :)

]]> By: Ade http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40174 Tue, 18 Mar 2008 14:09:32 +0000 http://theunspunblog.com/2008/03/18/the-fall-of-a-top-brand/#comment-40174 Yeah,,, u can buy that “top” logo at mini market!!! :-(

]]>