Cakram is a magazine owned by an advertising firm (Matari) to primarily write articles, many of them gushing, about the advertising industry. It also pretends to cover the PR industry and dedicates one whole precious page in its magazine about PR. Most of the time it is inane and shows a complete lack of curiosity or understanding of what the PR profession is about.

Yet this has not stopped it from giving out PR of the Year awards. It is a mystery how they choose these awards as PR firms are not asked to submit their work or inform the panel of judges what they have been up to. They used to many years ago but then somewhere along the way they stopped. And Cakram chief honco Gunawan Alif clamps up when asked how he goes about selecting PR firms for the award (see here)

Cakram is at it again and Unspun‘s grapevine tells him that Cakram has assembled a panel of judges, with only one or two with any knowledge of PR. They are given a list of about 10 PR firms and are asked to come up with their opinions of who is the best.

This year it seems to be a toss up between Indo Pacific PR and Prisma. One of the judges apparently said Indo-Pacific should win because of the great work they did over the  Bali bombing.  That may be but…er…that was a few years ago. Enough said about the judging process and some of the caliber of some of the judges.