You have to wonder at the quality of political advisors in this country. Sometimes, you wonder if they understand politics at all, in spite of their much vaunted reputations as consummate image makers.
The latest victim of bad political advice is Sandiaga Uno, the clean-cut and sensitive looking candidate for the Kadin chairmanship. As we all now know, Sandiaga did not even go into the second round of voting on Saturday night. He came in a distant third in a field of five candidates. This is a shame as someone with Sandiaga’s image and reputation deserves better and his Indonesia Setara campaign had tapped into a strong undercurrent in society (for a first hand report go here).
Political analysts will point out many reasons why Sandiaga did not win, chief of them because of alleged massive vote buying at the business caucus. It may have been so but that’s not so much Unspun‘s concern, which is more on Sandiaga’s political communications. Here, he bombed out with the online community on Wednesday night last week when he invited a group of bloggers to witness ostensibly the launch of his Indonesia Setara campaign.
The bloggers went there to witness the launch of the campaign and a chance to speak personally to Sandiaga but when they got there they felt duped because the event was actually an announcement of his campaign for the Kadin charimanship. The bloggers also felt doubly duped when they were shoved a press release claiming that “hundreds of technopreneurs and bloggers endorsed his candidacy for Kadin chairmanship”.
And to add insult to injury, the liaison officer later offered envelops of money to the bloggers. Within minutes, the bloggers who were there started Tweeting critically about Sandiaga and Indonesia Setara. When uberblogger Twitterer and blogger Ndoro Kakung joined in the conversation, what could be assured was that hundreds, if not thousands, of Tweeps got to know of these shenanigans.
The result was potential damage to Sandiaga’s heretofore pristine image. Did it affect his chances at the Kadin chairmanship election?
Unlikely if you look at the Kadin voting structure:
At the Kadin caucus, the decision makers are a small group. The power to vote the next chairman resides in each of Kadin’s 33 regional chapters that are entitled to three votes each. Another 30 votes are divided among Indonesia’s 180 business associations, grouped into 12 sectors.
What are the chances of these delegates being influenced by what goes on in the Blogosphere and Twitterland? Theirs is a world where influence is secured, traded and lost in smoke-filled hotel rooms and suites in Hotel Mulia. Practical considerations – some say money – but certainly political favors and alliances are the currency among these guys and gals, not something as ephemeral as reutations shaped in the ether of online communications. It is no accident that Indonesia does not have the equivalent of a Huffington Post or any prominent political bloggers. Continue reading »