21 Tuesday Dec 2010
Posted in brands, communications, Indonesia, Marketing, Public Relations
Received this in the mail some time ago. Did not and still do not know what to make of it.
If they can’t get their English right, should they use Indonesian instead? And what sort of marketing messages about themselves is this email invite supposed to send anyway?
20 Monday Dec 2010
Posted in blogging, communications, Public Relations, Social Media, Twitter
Early this year the Mavericks asked themselves a question: “How would Indonesian journalists prefer to be contacted in such a connected world?” In the old days, if you had a press conference or were pitching a story you either faxed them or called them on the phone. Then there came email and SMS. Today we also have, on top of these channels YM, Skype, Facebook, Twitter, Koprol…to get in touch. So what’s their preference?
Everyone had a hunch, but no one knew for certain.
The idea, however, grew and soon we were talking about conducting a Technographics survey of Indonesian journalists, to find out how they use and consume social media. So we hooked up with the Research Center of the London School of PR and conducted a survey of Indonesian journalists. We sent out invites to journalists in 141 media houses and used Survey Monkey. A total of 320 journalists responded to the questionnaires.
The results did not surprise those attuned to social media developments and journalists in Indonesia but it confirmed many hunches. The bottom line is that Indonesian journalists are an extremely plugged in lot where social media is concerned and if you are a business or a PR practitioner who hope to have continued (traditional) media coverage, you’d better have a Web strategy and be part of the journalists’ social media networks or be out in the cold.
Some of the results of the survey:
For more information, read the article by Ndorokakung below in Tempo. You could always contact us as well.
Jurnalis Suka Mengintip Jurnalis Lain
2010 | Wicaksono | BlogKomentar [3]
Jurnalis dan Internet ibarat ikan dan air. Keduanya nyaris tak terpisahkan. Bagi wartawan, tiada hari tanpa berselancar di mayantara. Dalam survei yang dilakukan oleh Research Center London School of Public Relations dan Maverick, terungkap 96,1 persen jurnalis mengakses Internet setiap hari, 2,3 persen 3 hari sekali, dan hanya 1,6 persen 5 hari sekali.
Hasil survei itu diumumkan Rabu lalu. Survei dilakukan pada Juni-September 2010 dengan jumlah responden 320 jurnalis dari 141 media di seluruh Indonesia. Ini adalah survei pertama tentang pola aktivitas wartawan Indonesia dalam menggunakan Internet dan jejaring sosial. Hasil survei tersebut penting bagi industri, terutama kalangan perhumasan dan pemasar, juga semua pihak yang ingin mengetahui hubungan antara wartawan dan Internet.
Apa saja yang dilakukan jurnalis di Internet? Sebanyak 93 persen responden membaca dan mengirim e-mail, mencari informasi/berita/referensi tentang pekerjaan (91,5 persen), bersosialisasi (87,2 persen), mencari info untuk keperluan pribadi (76,1 persen), memonitor kegiatan media atau wartawan media lain 75,4 persen, iseng dan mengisi waktu 51,1 persen, bermain game 17,6 persen, serta berbelanja 3,6 persen.
via Jurnalis Suka Mengintip Jurnalis Lain : Blog Tempo Interaktif.
14 Tuesday Dec 2010
Posted in Indonesia
This is a fascinating piece in the New York Times about the Power of Wikileaks, The Press and who changes whom in the process of publicizing the diplomatic documents of the US’s State Department.
It also underscores the fact that while digital is powerful by itself, the message gets even more powerful if the traditional media is used/enlisted as well.
The point being made here is that Wikileaks would not have made it so bag this time around in terms of exposure if it did not manipulate/use the traditional press effectively, adding legitimacy and credibility to itself. Many a lesson here for the PR practitioner.
December 12, 2010
WikiLeaks Taps Power Of the PressBy DAVID CARR
Has WikiLeaks changed journalism forever?
Perhaps. Or maybe it was the other way around.
Think back to 2008, when WikiLeaks simply released documents that suggested the government of Kenya had looted its country. The follow-up in the mainstream media was decidedly muted.
Then last spring, WikiLeaks adopted a more journalistic approach — editing and annotating a 2007 video from Baghdad in which an Apache helicopter fired on men who appeared to be unarmed, including two employees of Reuters. The reviews were mixed, with some suggesting that the video had been edited to political ends, but the disclosure received much more attention in the press.
In July, WikiLeaks began what amounted to a partnership with mainstream media organizations, including The New York Times, by giving them an early look at the so-called Afghan War Diary, a strategy that resulted in extensive reporting on the implications of the secret documents.
Then in November, the heretofore classified mother lode of 250,000 United States diplomatic cables that describe tensions across the globe was shared by WikiLeaks with Le Monde, El Pais, The Guardian and Der Spiegel. (The Guardian shared documents with The New York Times.) The result was huge: many articles have come out since, many of them deep dives into the implications of the trove of documents.
Notice that with each successive release, WikiLeaks has become more strategic and has been rewarded with deeper, more extensive coverage of its revelations. It’s a long walk from WikiLeaks’s origins as a user-edited site held in common to something more akin to a traditional model of publishing, but seems to be in keeping with its manifesto to deliver documents with “maximum possible impact.”
via WikiLeaks Taps Power Of the Press — The Media Equation – NYTimes.com.
08 Wednesday Dec 2010
Tags
If human rights campaigner Munir had lived he would be 45 today. Unfortunately he was poisoned in a conspiracy that certainly involved highly placed Government officials but whom have not been brought to justice till this day, six after his death.
Lest Munir and his cause be forgotten, Dian Paramita is organizing an event tonight at Es Teler 77 Resto at Jl. Adityawarman where she will auction off 45 limited edition #MengenangMunir T-shirts and use the proceeds to make more Munir T shirts for workers to wear. Spicing up the occasion are @GlennFredly and @pandji, among others.
For more details on the event, that starts at 6.30pm today, go to Dian’s blog or to Es Teler Facebook 77′s event page. Es Teler 77 is also donating 10% of tonight’s sales at their Adityawarman outlet to making more Munir T Shirts.
(Disclosure: Unspun’s firm works with Es Teler 77 for social media programs)
08 Wednesday Dec 2010
Tags
This always happens. An Indonesian working maid abroad gets abused and the religious wallahs prescribe every solution but the one that matters.
In this instance, Indonesian maid Sumiati’s abuse has the religious wallahs shrilly demanding that a temporary ban on sending migrant labor to Saudi Arabia unless they agree to sign a MoU with the Indonesian Government.
We all know that MoUs aren’t worth the paper they are printed on. In fact they have less use than soft tissue paper that you use to clean up after a particularly nasty dump. No MoU is going to lessen the threats and abuse that maids overseas will receive.
Neither with neadnderthal protestations that Muslim women shouldn’t travel overseas without a male relative.
The hundreds of thousands of Indonesian women who have to work overseas do so not so much by choice but because there is nothing better in their homeland. Many of them have families and children here that they would not willing part from if not for necessity. They also perform an important economic function in helping to lubricate Indonesia’s economy and provide the sole income or at least supplementary income to many poor Indonesian families.
So rather than making silly prescriptions the religious wallahs would do better to get their act together and organize support functions for the TKI to reduce abuse and, if the abuses occur, to provide the TKI with a means to fight back.
Why don’t these organizations organize themselves to form support services in the main markets such as Saudi Arabia and malaysia where Indonesian TKI go to? These support services can take the form of providing information to TKI on arrival (Unspun’s seen the Filipinas do this in Singapore – if they can do it why can’t we?) on what sort of rights they have, a hotline to call for counseling and to seek help in the event of abuse. They could also go further in providing shelters for the abused and a legal team to take up the complaints of the TKI in courts of law.
Wouldn’t this achieve much more and cause less suffering than demanding banks to sending migrant laborers abroad?
03 Friday Dec 2010
Posted in blogging, communications
Tags
There are those, lets call them cynics, who believe that there is no such thing as a coincidence but Unspun believes that they happen all the time and that there is nothing mysterious or profound about them.
Take, for instance, accusations from critics and wits on Twitter that SBY has become the pitchman for Apple’s IPad, just because he used an iPad instead of a teleprompter or good old-fashioned paper to read his speech two days ago. The cynics would suggest that SBY, if he was not a pitchman for Apple, need not display his iPad so prominently.
as displayed in inilah.com
The cynics would also say that the timing was suspect, coinciding with the day the iPad went on sale in Apple stores in Indonesia. They would also cite another occasion where the president was posing for a photo (and published by itpopular.com) with an iPad as further proof that he was doing a job for Jobs.
Nothing of that sort. In fact that occassion was what probably started SBY into the path of iPad-dom. Says ITpopular:
President Susilo Bambang Yudhoyono (SBY) began using the iPad after getting a unique gift during his visit to Toronto, Canada last July 2010. The gift were given by Richard Greene, author of “Words That Shook The World – Addendum: The 1st Decade of the 21st Century” a book that contains one of his speeches during a visit to Harvard University, not in printed book but in a digital format that has been incorporated into the iPad, a popular computer tablet made by Apple’s.
Some cynics question whether the President is so ingenuous that he had to hold the iPad as if he was displaying a product. To this Unspun would say that there are those who are much more image savvy than him that was caught “pitching” for products.
Take Obama, for instance. He inadvertently became the pitchman for outerwear company Weatherproof.
The ad came about after the company purchsed and used Associated Press photographer Charles Dharapak’s photo of Obama in China. Here’s the AP story giving the lowdown on what happened:
NEW YORK (AP) — A larger-than-life President Barack Obama became a presidential pitchman Wednesday on a Times Square billboard that used his photo without permission.
Outerwear company Weatherproof used a recent news photo of the president in front of the Great Wall in Badaling, China, for the advertisement, with the tagline “A Leader In Style.”
The White House said Wednesday that it will ask Weatherproof to remove the billboard because the ad misleads by suggesting it was approved by Obama or the White House, which has a long-standing policy disapproving of the use of Obama’s name and likeness for commercial purposes.
Obama stands alone in the image and is captured in a striking, rugged pose. Weatherproof president Freddie Stollmack said he first saw the photo in a newspaper while Obama was on his trip to China in November. The coat looked familiar, so Stollmack got out a magnifying glass and found the brand’s logo.
The photo was taken by Charles Dharapak of The Associated Press and the company purchased the right to use it from AP Images, the newsgathering organization’s commercial photo arm. The AP agreement with Weatherproof required the company to seek any necessary clearances, said Paul Colford, a spokesman for TheAP.
But Weatherproof did not seek permission from the White House, and Stollmack said he did not believe it was necessary to do so since the billboard does not say Obama endorses the product.
And before the cynics can say anything more Unspun should point out that its pure coincidence that the photographer has strong ties with Indonesia.
So you see this world is full of coincidences and Black Swans. Cynics will see conspiracies and attribute sinister motives to every coincidence.
03 Friday Dec 2010
Provocative? Inflammatory? Or a gem of unconventional and inconvenient truths? You decide from this article in Malaysia Today that raises questions about who is a Malay, whether the Chinese brought Islam to Indonesia and whether the Javanese hate the Chinese.
A pantheon of Chinese Muslim saints?
Who says that it is arbitrarily wrong to state the above? How many people even know who is a Melayu, and who is not? Do Malaysians even know the difference? Well, take a walk with me, and see how you fare on this educational journey.
The next time you meet someone who claims to be a “Melayu”, ask him, or her if he/she is a “Melayu Deli” or “Melayu Riau”. That’s the first question the individual needs to answer. A Javanese is definitely NOT a Melayu. He is a Javanese. The same applies to a Batak, Achehnese, Bugis, Sundanese, Sumba, Florence, Balinese, and so on. BTW, the Bataks are further subdivided into Karonese, Toba, PakPak, and so on. And NONE see eye to eye, and have much heated debates on which group is more “Pure”. I guess that they forgot that the concept of Thoroughbreds is directly propagating the concept of in-breeding. Somewhere, somehow, people just forgot this.
You see, in Indonesia, there are more than 164 suku’s, and Melayu is but one of them. Why is it so hard for goons like Abraham Ali to convince these Austronesian Migrants to call themselves a Melayu? The answer is so really simple. It’s because, in Indonesia, the Melayu are called “Lazy”, and “Stupid”, and “Totally Useless”. Go ahead, ask your Indonesian Maid what she knows about “Melayu”. And then call her a Melayu, and watch her putrid reaction. The original location for the Melayu is contested between the Medan regions, but more and more are agreeing that it was really in Jambi. Regardless, of which “camp” is correct, Medan is today, nearly void of any Melayu Deli. Most who have been to Medan, will quickly tell you that the Melayu are really really lazy people. Thus, no one wants to hire them, or to do business with them in Indonesia. It is so rare to find any Melayu who is hardworking here.
03 Friday Dec 2010
Posted in Indonesia
Forbes Indonesia is apparently set to unveil its list of Indonesia’s 40 richest today, according to Tribune News. Here are the names. How many of them made their money with dignity and how many had to step on people to get there?
