Home » blogging (Page 3)
Category Archives: blogging
There was once upon a time when it was universally accepted that Malaysian had a better command of the English language than Indonesians.
It wasn’t arrogance then, just a fact of life because of Malaysia’s British colonial history. For all the sins of the Brits Malaysians could be grateful to them for leaving behind an efficient civil service and a love for the Queen’s English.
But much has changed since those days. The hypocrite Mahathir Mohamad, in trying to display his nationalistic credentials changed the medium of instruction in schools from English to Malay. That, and other misguided nationalistic sentiments since then has seen the steady deterioration of the use of English among Malaysians.
One can safely argue that a certain work ethic also went out the window with the need to learn and master a language. So it seemed inevitable when Malaysia’s Ministry of Defense was red-faced recently because the language skills were so bad that they relied on Google Translate to render their copy into English.
The result: one huge embarassment and a source of mirth for many Malaysians. Check out the story below that appeared in The Star:
Mindef blames Google Translate for ‘poke-eye’ blunder
By P. ARUNA
RAWANG: The Defence Ministry had relied on the free online Google Translate for the English version of its official website, which resulted in the many mistakes found on the site.
“We have corrected the mistakes and translations are no longer done that way. “It is now done manually,” Minister Datuk Seri Dr Ahmad Zahid Hamidi said here yesterday.
He admitted that the inaccurate translations had caused much embarrassment to the ministry.
It was recently reported in The Star that amusing translations of the staff dress code on the ministry’s official website were being shared on social networking websites.
The ministry’s website had published translations such as “clothes that poke eye”, a literal translation of pakaian yang menjolok mata, which in actual fact means revealing clothes in Bahasa Malaysia.
Others included “collared shirts and tight Malay civet berbutang three”, which, in Malay, is berkolar baju Melayu cekak musang berbutang tiga.
Another was the brief summary of the ministry’s history on the website, which read: “After the withdrawal of British army, the Malaysian Government take drastic measures to increase the level of any national security threat”.
The ministry took down its English translated version several hours after it went viral on Twitter and Facebook.
In an immediate response, a ministry spokesman had said that a clarification had been posted on the website, saying that corrective action was being taken to ensure that the translations were accurate.
“We did not intend for the English translations to turn out that way,” said Dr Zahid during a visit to the National Service camp here.
However, a check on the website showed that the English translations were still unavailable.
What can you say about this?
Putting a photo of your face on the cover of drinking water cups that is then distributed to the landslide victims in Makassar.
How low can you go to trawl for votes? What blind thirst for power drives men to such insensitive means to acquire and keep power?
Wins an Unspun shit-for-brains tag.
Tipped by @sheque in his Twitter feed
Senin, 5 Desember 2011 18:35 WIB
Laporan Wartawan Tribun Timur,Rudhy
TRIBUNNEWS.COM,MAKASSAR – Air minum kemasan bergambar politisi beredar di lokasi bencana alam di Jalan Sukadami, Kelurahan Panakkukang Makassar, Sulawesi Selatan, Minggu (5/12/2011). Lokasi bencana sekaan menjadi momentum bagi kalangan politisi dari berbagai partai politik untuk menggalang dukungan serta simpatisan masyarakat.
Berdasarkan pantauan Tribun di lokasi bencana longsor, Senin (5/12/2011) yang menelan korban jiwa sebanyak delapan orang akibat ditimpa reruntuhan tembok bangunan PT The Mutiara Jalan AP Pettarani Makassar, kemarin, tampaknya menjadi ajang unjuk gigi sekaligus ajang sosialisasi para politisi.
Terbukti, puluhan dos air mineral bergambar Ketua umum DPP PAN Hatta Rajasa dan Koordinator Wilayah DPD Partai Golkar Makassar beredar luas di lokasi bencana alam.
Hatta Rajasa adalah Menteri Perekonomian RI disebut-sebut bakal maju di Pemilihan Presiden yang dihelat 2014 mendatang, sementara Yakqin digemboskan maju di pemilihan Wali Kota Makassar 2013 mendatang.
Dari pengamatan Tribun, puluhan warga yang menjadi korban naas bencana longsor tampak berdesak-desakan mengambil air mineral berlebel politisi tersebut, bahkan tak jarang mereka saling berebutan.
1. It took them a week before expressing regret. A week is a very long time in today’s BB Messenger-fuelled world of communications. In the meantime word has already been spreading around town about RIM’s seemingly slow response.
2. After all this time and it was short of an apology. It was only a “regret”. (You can imagine the internal debate. Executive: “Do we apologize?” Lawyer: “No. We don’t because it would open us up to lawsuits.” Well, in Canada maybe but have you considered that Indonesians apologize al the time for the small infractions and its culturally expected for someone to do so.
3. Trying to inject corporate self-serving message (“It is very important to us to continue to demonstrate that we’re a strong, responsible corporate citizen in Indonesia”) when all the public wants to know is are you sorry, do you take responsibility, are you empathic, why it happened and what you are going to do about it. Nobody wants to hear or care how strong and responsible a corporate citizen you are.
4. Pointing fingers (“We are reviewing [the contracts with Experiential and Hill & Associates], as part of the … investigation to really take a look at the details, [and] relationship, to the event,” he said) As everyone should have learned from BP’s fiasco, it doesn’t matter whether it was your vendor or contractor who is at fault, when you are a big brand and it happened under your watch, you need to take responsibility and not blame, or imply it is the fault of others.
All classic no-no’s in the practice of Crisis and Issues Management from a PR perspective.So what will happen next? If RIM is very lucky things will die down. If they are not then they may be be heading for more trouble as others react against the mistakes they are making. It’s all very unpredictable in crisis-like situations, but that doesn’t mean that you shouldn’t minimize the potential flash points.
Research In Motion said on Friday that it regretted the mad rush for the new BlackBerry smartphone on Nov. 25 that left 90 people unconscious and three injured.
“We sincerely regret that many loyal customers experienced frustration and were upset, and that some individuals suffered injuries,” Gregory Wade, RIM’s regional managing director for East Asia, told the Jakarta Globe.
He also said that staff from RIM and others involved in the event had visited hospitals to “extend our support and sympathy to those injured.”
“We are deeply committed to Indonesia and greatly value the passionate support Indonesians have shown for BlackBerry smartphones and popular apps like BBM,” he said.
“It is very important to us to continue to demonstrate that we’re a strong, responsible corporate citizen in Indonesia.”
The new BlackBerry Bold 9790 was made available first in the world in Indonesia and the first 1,000 people at the launch at Pacific Place mall had the chance to buy one for Rp 2.3 million ($255). The half-off discount attracted a huge crowd, some of whom had started lining up the day before.
Wade said the Nov. 25 event had been organized on behalf of RIM by event organizer Experiential and security consultant Hill & Associates.
“We are actively cooperating with the authorities who are investigating this incident,” he said, adding that RIM was also undertaking its own investigation.
He said the company was also conducting an internal review, focusing on preventing a similar incident happening in Indonesia.
“We are reviewing [the contracts with Experiential and Hill & Associates], as part of the … investigation to really take a look at the details, [and] relationship, to the event,” he said….
There’s been much comment and discontent about Indonesia’s poor showing in the New 7 Wonders of The World Contest. In the conversation led by, among others, The Indonesian blogosphere’s Comeback Kid, Priyadi, many Indonesians are criticizing the methodology of how the New 7 Wonders were chosen.
The problem in their arguments, however, is that Indonesia chose willingly to enter into the contest, knowing full well that the selection process may not hold a candle next to Ceasar’s wife, so it is a bit churlish to complain when, having been complicit in the progress of the competition, you turn around and criticize the organizers.
Unfortunately, however, most of us – Unspun included – are suckers for that whatever slim chance at recognition and victory that we tend to overlook the flaws of a contest or award, only to have these very same flows come back in their mocking glory when we do not win any prizes.
Unspun knows this feeling only too well. Last week Unspun was invited by some friends to join their table at the SABRE Awards that was organized by the Holmes Report. Unspun went there because 1. The spot was free, courtesy of my friends and Unspun’s a cheapskate and 2. Unspun’s firm had been short listed as finalist in two of the award categories.
Unspun was skeptical of the awards from way back (see this link) but so hard wired are we all to optimism and The Slim Chance that he trekked to Singapore for the dinner. When the results were announced, the spoils went mainly to the Big Boys of PR, who also happened to be sponsors.
At this point Unspun reasoned, you could interpret the results several ways: Big Boys, because of their resources, are inherently more creative; Big Boys have more clout because they also happen to be the sponsors of the dinner (or conversely, because they are aware of how good they are, they sponsored the dinner so that they could be recognized); Small Boys generally can’t compete with the Big Boys; Big Big Boys rule,maven against other Big Boys.
Unspun wasn’t alone. There were others more skeptical than him. Many questioned the impartiality of the awards, pointing to the close connection between the viability of the organizing body and advertising/sponsorship for its existence. This, however, is a bit unfair because the Holmes Report did conscript some judges who should be impartial although,
Ironically, they did a bad job of PR-ing that fact.
Unspun thinks that the Holmes Report’s present dependence on sponsorship and advertisement leaves its credibility vulnerable but at least they are trying to do something to recognize PR.
The real problem is that the organizations with the heft and resources to really do something for the profession – the Big Boys – are doing squat to set up a forum where good PR work can be recognized and encouraged in a manner that is much more beyond reproach. (Human psychology is such that if you belonged to a Big Boy team and won an award, the fact that you are intelligent enough to figure what Unspun’s said so far would not stop you from The Ecstatic Moment When your firm or team’s name is announced). Then again, if you are a Big Boy, why would you want to upset the apple cart?
So there you have it. Unspun is probably churlish for complaining (and would he write a completely different post if his firm had won an award that night?) but at the same time feels that the whole matter should be brought up for a good airing and unspinning. Any opinions from the PR fraternity?
I’m so proud of my colleagues at Raconteur who picked up yet another award for Maverick last week.
Who says PR can’t be creative?
The Year of The Raconteurs!
This entry was posted in Client, Raconteur. Bookmark the permalink.
Other posts by hanny
This year looks like an especially favorable one for Raconteur!
Earlier this year, the story tellers were celebrating awards to two of our social media clients: US Embassy Jakarta and AXIS, that received awards from MIX magazine on their effectiveness in using social media. We were so humbled and proud for becoming a part of it—and we recounted those days when we were working on the two winning projects with lots of excitement and enthusiasm.
The US Embassy Jakarta won a Silver Award in Image and Reputation Building category with the program “Berbagi Indonesia: A Campaign to Welcome President Obama”. This social media campaign netted the embassy with more than 70,000 new fans in its Facebook Page within 2 weeks, and exponentially increased the engagement level with its audiences in other social media platforms as well. Our other client, AXIS, won a Silver Award in the Marketing PR category with its “AXIS Menang Bareng” campaign, which succeeded in helping AXIS increase consumers’ usage of its mobile packages and attracted hundreds of new customers.
A few days ago, we were pleasantly surprised with the news that we have won another award—this time from a client.
Each year, PT HM Sampoerna Tbk holds the “Sampoerna Supplier Awards” to recognize the work and contribution given by their more than 3,000 suppliers. The suppliers comprise advertising agencies, PR consultancies, event organizers, among others. This year they created a new category of awards—the Value Creation Ideas Award, to recognize their partners who had come up with the best idea that would add value to PT HM Sampoerna Tbk, either in terms of increasing productivity, increasing quality, lowering costs, lowering wastes, improving safety, or increasing its corporate image.
We submitted two ideas involving the use of communications technology in customer relations and direct communications that they apparently found very useful and awarded it to Maverick, as Raconteur’s parent company.
We think that this award would nicely round up Raconteur’s year for 2011—except that one of our projects have also been selected as a finalist in the SABRE Awards in Singapore on Thursday night! Now if thing go well, that would be the perfect ending for the year for us
Wait for more stories that we will be able to tell in 2012.