Category Archives: brands

Ogilvy in Jakarta: Family or package?

Seems like interesting times are afoot in one of the largest Marketing Communications firms in Indonesia. So, is it family or package? Misunderstanding or spin? This news and photo ¬†from marketing-interactive com: Mangham speaks out By: Deepa Balji, Singapore Published: … Continue reading

Posted in brands, communications, Crisis and issues management, Indonesia, Marketing | Tagged , | 1 Comment

Raconteur picks up another award for Maverick

I’m so proud of my colleagues at Raconteur who picked up yet another award for Maverick last week. Who says PR can’t be creative? The Year of The Raconteurs! This entry was posted in Client, Raconteur. Bookmark the permalink. By … Continue reading

Posted in blogging, brands, communications, Indonesia, Marketing, Public Relations | Leave a comment

Play. Pause. Forward.

The euphoria surrounding social media has been so infectious that many brand managers and organizations have jumped headlong into opening their own Facebook pages and Twitter accounts. Some enterprising ones have conducted a campaign or two using these social platforms … Continue reading

Posted in blogging, brands, business, communications, Indonesia, Marketing, Public Relations, Social Media, Twitter | 2 Comments

Unhappy about customer service? Here’s a site for you

The missus, after authoring a book on her father, the late and great Sukyatno Nugroho, has moved on and one of the things she’s got up to – which Unspun thinks is a good idea – is a blog on … Continue reading

Posted in blogging, brands, Indonesia, Social Media | Tagged , , , , | Leave a comment

Ramadhan blooper II: Indonesian TV’s turn

In Unspun’s last posting we featured the silliness of TV8 in Malaysia and its Ramadhan message. While the flak is still flying in Malaysia, Indonesia’s TVOne (what is it with TV stations and numerals?) seems to have come up with … Continue reading

Posted in brands, communications, Crisis and issues management, Indonesia, Marketing, Media, Muslim, Religion, shit-for-brains, Twitter | Tagged , , , , , , , | 3 Comments

The incredible resurrection of Sumardy “Coffin” Ma

You would have thought that Sumardy Ma, the self-professed pioneer of word-of-mouth marketing, had buried his career with his coffin antic back in June 6, when he sent coffins to several media houses and individuals as a publicity stunt to … Continue reading

Posted in brands, communications, Crisis and issues management, Indonesia, Marketing, Public Relations, shit-for-brains | Tagged , | Leave a comment

Chutzpah Marketing

Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6? … Continue reading

Posted in blogging, brands, communications, Crisis and issues management, funny shit, Indonesia, Marketing, Public Relations | Tagged , | 3 Comments