Category Archives: brands

Chutzpah Marketing

Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6? … Continue reading

Posted in blogging, brands, communications, Crisis and issues management, funny shit, Indonesia, Marketing, Public Relations | Tagged , | 3 Comments

Spiritual Museum 3.0: Stroke of genius or marketing spin?

Herman Kartajaya has managed to position himself as a marketing guru to Indonesia and an international audience, although Unspun, probably because of low intellectual capacity has never really understood what he’s on about. Now, swimming into the blue ocean of … Continue reading

Posted in brands, business, communications, Indonesia, Marketing, Public Relations, Travel | Tagged | 1 Comment

MIXed blessings

This too shall pass, is the refrain that comes to mind when Unspun first heard that his workplace, Maverick, has won Mix Magazine’s PR Agency of the Year 2011 Award. The award ceremony will take place at Nikko Hotel this … Continue reading

Posted in brands, communications, Education, Indonesia, journalists, Media, Public Relations | Tagged , , | Leave a comment

Holming in on the Southeast Asia Consultancy of the Year award

Back in March Unspun did the maverick thing and Looked the Gift Horse in the Mouth┬áby questioning how the august Holmes Report comes up with its shortlist of finalists for Southeast Asian Consultancies of the year. What triggered Unspun’s curiousity … Continue reading

Posted in brands, communications, Crisis and issues management, Malaysia, Public Relations | Leave a comment

Bravo to the unsung lion in Lion Air

It is not for no reason that Roy Suryo, the man with incredibly bad taste in neckwear, vies with Tifatul Sembiring for the title of Most Derided Public Figure Who Take Themselves Too Seriously.   Roy has been consistent though, … Continue reading

Posted in brands, Crisis and issues management, shit-for-brains, Twitter | Tagged , | Leave a comment

Goobledygook marketing?

Received this in the mail some time ago. Did not and still do not know what to make of it. If they can’t get their English right, should they use Indonesian instead? And what sort of marketing messages about themselves … Continue reading

Posted in brands, communications, Indonesia, Marketing, Public Relations | 2 Comments

Unspun’s shameless KKN promotion

Aksara is throwing a book party tonight for Felicia Nugroho, who recently published her biography of her father, the late colorful and enterprising Sukyatno Nugroho. The title of the book is Prinsip Di Sini Senang Di Sana Senang and recounts … Continue reading

Posted in brands, Indonesia | Tagged , , , , | 1 Comment

How to keep it real as marketers zoom in on Twitterville?

Now that marketers have wised up to the fact that Twitter is a viable channel for them to reach their markets, the space is beginning to be filled by noise of competitions and a race to have as many hashtags … Continue reading

Posted in blogging, brands, communications, Indonesia, Marketing, Media, Social Media, Twitter | 3 Comments

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they … Continue reading

Posted in blogging, brands, communications, Indonesia, Marketing | Tagged , | 1 Comment

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they … Continue reading

Posted in blogging, brands, communications, Indonesia, Marketing | Tagged , | Leave a comment