Category Archives: Social Media

What is the end game for all social media investments?

Unspun was conducting a social media workshop recently when the topic settled on KPIs – Key Performance Indicators. The answer was simple but I could tell it was unsatisfying to the audience: it depends. The audience wanted definite answers to … Continue reading

Posted in ask the right question, brands, business, communications, Indonesia, Marketing, Persuasion, Public Relations, Social Media | Leave a comment

Here’s the skinny on PSY and his Oppan Gangnam Style

OK admit it. You make derisive remarks about PSY and his music video Oppan Gangnam Style because you’re afraid to look silly, but secretly inside you love the infectious and whacky beat of the music. You’ve probably checked out his … Continue reading

Posted in funny shit, Social Media, Twitter | Tagged , , | 5 Comments

How far would Maverick go to find talent?

How far would a comunications consultancy go to find good people? In the case of Maverick, the place where I work, plenty far. So far that we actually created a new position of Community Curator this year where one of … Continue reading

Posted in brands, communications, Indonesia, Public Relations, Social Media, Travel | Tagged , , , , | Leave a comment

Why Fauzi is being Foked on social media by the Jokowi crowd

The video below that is well produced and catchy with a huge dose of humor is yet another reason why the incumbent Jakarta Mayor Fauzi Bowo is losing out big time in the popularity stakes to challenger Jokowi and his … Continue reading

Posted in Indonesia, Persuasion, politics, Social Media | Tagged , , , , | 2 Comments

10 years later in a company called Maverick

Been traveling so much lately that this is the first time I’ve had to update this blog. The posting below is from my company blog Talking Points that I wrote on the fly to commemorate our 10th anniversary. I suppose … Continue reading

Posted in blogging, communications, Crisis and issues management, Indonesia, Public Relations, Social Media | 2 Comments

Getting social in Central Asia

Let me start this blogpost with a confession: when i was first invited to be a trainer at the Tech Forum Central Asia in Almaty, I had to Google the place up. I had never heard of it before and … Continue reading

Posted in Indonesia, Education, communications, blogging, Social Media | Tagged , , | 3 Comments

Did The Jakarta Globe’s editorial go gaga over Lady Gaga?

Indonesia’s Twitterverse and the Liberal-minded are aghast. In today’s editorial (below) The Jakarta Globe, seen by some as being until lately a progressive force in Indonesia, seemingly condoned the decision to nix Lady Gaga’s controversial would-be concert in Indonesia. The … Continue reading

Posted in blogging, communications, Crisis and issues management, Foreign correspondents, Indonesia, journalists, Media, Social Media, Twitter | Tagged , | 7 Comments

What it’s like working with a kick ass team

Unspun’s very proud of his co-workers because they kick ass every so often. The latest ass kicking lies in the publication of Maverick’s Indonesian Journalists’ Technographic Report. It was a team effort, spearheaded by Raconteur and Mabverick’s media relation’s team … Continue reading

Posted in brands, communications, Indonesia, journalists, Media, Public Relations, Social Media, Twitter | Tagged , | 1 Comment

Does Tiffy have a point about rude, anonymous Tweeters?

Information Minister Tifatul, the Hitler-admiring and shaker-of-Michele-Obama’s-hands-in-denial Information Minister gets a lot of things wrong, but his angst at anonymous accounts on Twitter that use insults to attack people has some merit to it. Make no mistake, Unspun’s 100 percent in agreement … Continue reading

Posted in blogging, communications, Social Media, Twitter | Tagged | 2 Comments

The social media buzz: Nyunyu, Taecyeon and Multiply in Indonesia

An owl backed by big names on Twitter, K-Pop celebrity Taecyon backed by Indonesia’s avid K-pop bloggers and Multiply shifting its HQ to Indonesia are the items highlighted by the Raconteurs in this week’s installment of the Indonesian Social media … Continue reading

Posted in blogging, brands, communications, Indonesia, Public Relations, Social Media, Twitter | Tagged , , , , | Leave a comment