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Unspun’s very proud of his co-workers because they kick ass every so often. The latest ass kicking lies in the publication of Maverick’s Indonesian Journalists’ Technographic Report.
It was a team effort, spearheaded by Raconteur and Mabverick’s media relation’s team and they’ve done a superb job capturing how journalists consume and use the media. More importantly they telly why it is important for anyone interested in marketing, branding and corporate reputation building or protection.
Is Unspun blowing his horn as usual? Well, not according to Slideshare where we posted the report. Here’s the message:
If you’re interested in the results of this survey, the second one in two years, then click here.
If you want to know more you can always write to firstname.lastname@example.org.
Information Minister Tifatul, the Hitler-admiring and shaker-of-Michele-Obama’s-hands-in-denial Information Minister gets a lot of things wrong, but his angst at anonymous accounts on Twitter that use insults to attack people has some merit to it.
Make no mistake, Unspun’s 100 percent in agreement with Wicaksono aka Ndoro Kakung in the story below. There are just too many Twitter accounts to be able to crack down on, and who’s to decide what’s insulting and what’s not? One person’s insult may be another person’s attempt at honesty.
Nevertheless the nature of Twitter users have changed somewhat in Indonesia. It used to be quite a friendly and quite a well-mannered place. Disagreements were allowed and there was some decorum. Lately however, maybe because every man and his dog are now on Twitter, the nature of the conversations there have deteriorated and some Tweeters have built a sizable following based on Twits that insult others. One young journalist, for instance, has about 20,000 people following merely because he pisses on anyone and everything within range. The Tweets are an angry rant at the world and not at all even witty or intelligent, which would have mitigated its boorishness.
Sadly, there is more and more people like that journalist. They have a following because the Twitter crowd in Indonesia is looking for entertainment, not information or conversations. They get excited when someone is pissing on others and if a pissing contest ensues between two people it is even more entertaining. And if you have detractors who dare not confront you face to face, the anonymity and impersonal nature of Twitter allows them to join in the pissing contest, a bit like the Roman senators joining in to stab at Cesar during the Ides of March.
In social media terms they are trolls. A troll is someone who posts inflammatory, extraneous or off topic messages either in Twitter or other social platforms with the primary intent of provoking a reaction or of distracting you from the topic in discussion. Such people are not open to reason, no matter how much you try. What do you do with people like that?
The best course of action is to monitor what they say but ignore them completely. If they don’t get a rise out of you they will eventually tire and pick on someone else.
And what of the ever lingering electronic disparagement they have made of you? Relax. There is so much clutter and insults out there that such posts will hardly make a dent because even though social media is the rave of the town it is often the traditional media that legitimizes or gives credibility to a story or claim. Unless that happens there is very little reason to rise to their bait.
By announcing that the Government is targeting the trolls, Tifatul is playing exactly into their hands. Already Twitter today is full of rude and insulting remarks about the Minister. Some things are best left alone. There is too much of other important things for the Information Minister to do, such as how to close the digital divide and improve the bandwidth and the horrible state of mobile communications in this country. They have too much time on their hands, indeed.
‘Rude’, ‘Anonymous’ Tweeters Beware: Tifatul to Target Twitter | The Jakarta GlobeAfter blocking access to almost one million pornographic Web sites, the Communication and Information Technology Ministry is now targeting anonymous accounts on Twitter. Minister Tifatul Sembiring said on Monday that he has learned that Twitter was filled with many anonymous accounts that often use insults to attack other people.
“We are now studying it. Because if they really violate [laws] and insult people, they could be reported as spam. Then their [accounts] could be closed by Twitter officials,” he said. Complaints can be filed against Twitter users that disturb the public or attack and offend public figures, he claimed, even if it is an anonymous account.
“If they violate the laws, they will be punished. Principally, every account user could be held responsible by tracing his position and device,” he said. Based on the Information and Electronic Transactions ITE Law, Tifatul said, there are five violations in the cyber world that can warrant legal charges: pornography, gambling, threats, fraud and blasphemy.The ITE Law stipulates that anyone who violates the law could face seven to 12 years of imprisonment.
Blogger Wicaksono, who has about 55,000 followers on Twitter, told the Jakarta Globe the ministry had too much time in its hands if it actually pursued that plan. He said there were growing numbers of anonymous accounts, but many of those accounts are tweeting humorous material, such as an account named Suster Ngesot the mythical crawling nurse ghost. “And what is the definition of insulting? It has so many interpretations,” he said.
An owl backed by big names on Twitter, K-Pop celebrity Taecyon backed by Indonesia’s avid K-pop bloggers and Multiply shifting its HQ to Indonesia are the items highlighted by the Raconteurs in this week’s installment of the Indonesian Social media scene.
Indispensable information for marketers, anyone interested into what drives the young Indonesian psyche and, yes, even our competitors. Heh.
Very proud of how my colleagues at Raconteur, the social media division of Maverick, are using their knowledge, savvy and expertise of the Indonesian cybersphere to keep the rest of us informed about what the online community is saying, what’s hot with them and how they are reacting to offline events, like the tragedy at Tugu Tani when a car driven by a women stoned out of her wits, ploughed into a crowd of pedestrians killing seven people including a pregnant woman and several children.
In this week’s update the Raconteurs also discuss what’s behind the online fad of using the expression “KOWAWA \(´▽`)/”, the urban legend behind the wary tweets about Nenek Guyung and how Telkomsel’s online tricks as it launches the IPhone 4S.
The idea behind these weekly updates is that old fogeys like me who aren’t on the Net as much as we should, as well as corporations and communicators who need to keep abreast of the conversations in Indonesia’s social media scene, have an easy way of accessing this information.
What do you guys think of this service?
Why are Indonesian onliners peeved off by Ernest Prakasa’s pleas of help after his “kidnap”; what are they saying about visiting megastar Kathy Perry’s kiss and what do Indonesian onliners have to say about what’s happening about half the world away – America’s Stop Online Piracy Act?
Find out and keep abreast of what’s buzzing in Indonesia’s social media hive in a weekly update started by Unspun’s colleagues at Raconteur here
Gong Xi Fa Cai everyone. .
It has been a pleasure to work with Ollie in her role as Chairwoman for ON|OFF. Throughout the preparation stages she has been full of ideas, contacts, flexibility, firmness and never too proud to admit the things she did not know and to ask for help.
And she’s acquitted herself extremely well on Saturday when the ON|Off event achieved – if the Twitter feed for #onoffID is any indication – wild success. Unspun’s observations and thoughts of the event and the evolution of the blogging scene in this country in a later posting but in the meantime here’s Ollie’s own account of her journey as this year’s Chairwoman:
December 5, 2011 Ollie
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It’s been a long journey. Early May 2011, Ong & Hanny come to me and asked me to be the Chairwoman of Pesta Blogger 2011 or we call it now ON|OFF 2011. I was overwhelmed (still is). It’s been a BIG event since 2007. I don’t know if I can do that. Ong then explain my job descriptions, then also plans for this year’s event. I have some ideas regarding how the event should work, I told them on the spot, they like it. I still have plenty of ideas for ON|OFF, so, Bismillah, let’s do it.
We do our first media conference in July 2011 to kick off the event. I felt like a student learning for an exam when I get all the media documents from Nia. I’ve been connecting with medias, but mostly to talk about myself. This time it’s different. I become ‘the face’ of ON|OFF 2011 also represent our sponsors: Acer Indonesia & US Embassy. New experience for me.
Unspun’s past life was as a journalist in a newspaper too incredible to be true, The Asia Times. It was a menagerie of strange characters from an editor who spoke like he was high all the time as speakers taller than him blasted Wagnerian music out of his office, to his deputy who had been an advisor of Lyndon LaRouche, to ex CIA, Mossad and KGB spooks pretending to be journalists and other assorted drunks, poseurs and yes, a few legit and good journalists.
One of the the journalists, and a damn good one, was this plucky woman by the name of Elizabeth Pisani. We met in Bangkok just as the paper was starting back in 1997 and became fast friends for life. I guess it was the feeling of solidarity as we seemed to be the only legit, and productive journalists there. Then, she had been a journalist for Reuters in Jakarta for several years and at Asia Times she covered Vietnam while Unspun covered Indonesia, inheriting some of Elizabeth’s friends and contacts whom she generously introduced.
When the Asia Times went South after the Asian Economic Crisis, Unspun, then already in Jakarta sought refuge in The Dark Side (Public Relations to the uninitiated) and lost track of Elizabeth.
Until she surfaced in Jakarta, this time in her other life as an epidemologist working in the field of AIDS and HIV infection. Her stint here resulted in a wonderful and controversial book, The Wisdom of Whores. Elizabeth then disappeared into the lecture and training circuit and each time I heard from her she was in some exotic location. The last I heard from her, I think was when she was kneed deep in floods in some South American country doing god-knows-what.
Now she’s popped up in Jakarta again and after a brief catch-up at Anomali in Senopati she’s vanished again, this time to Bali and on to the more remote places of Indonesia. The reason: Taking Some Tea with the Dead. That’s the title of her new book on Indonesia which will be a culmination of all the traveling that she’ll be doing for the next few months. But while she travels, Elizabeth will also be keeping a blog, Portrait Indonesia, of her journeys and the adventures she encounters in Indonesia.
She writes wonderfully and eloquently, and has a wry eye out for the unusual so it should be lots of fun. So check out her blog and you might ant to let her know in English or Indonesian (her Indonesian – and Bahasa Gaul at that – is way better than Unspun’s) some of the more unusual and interesting people or places she could visit in her travels. I believe she’s heading for Sumba as her first port of call after Bali.
Here’s what she has to say about Portrait Indonesia
In late 2011, epidemiologist, writer and adventurer Elizabeth Pisani granted herself a sabbatical from the day job and set off to rediscover Indonesia, a country she has wandered, loved and been baffled by for decades. On this site she will share photos and occasional musings from her journey, which, if all goes well, will cover some 10,000 kilometers.
The journey will form the backbone of a book (and a multimedia BookPlus), which will include also reflections on her earlier incarnations in Indonesia. The first of these was as a foreign correspondent for Reuters in the late 1980s and early 1990s. Ten years later she was back in the very different guise of epidemiologist, helping the Ministry of Health better understand Indonesia’s HIV epidemic. That work contributed to her first book, The Wisdom of Whores, published in 2008.
The new book, with the provisional title “Taking Tea with the Dead”, will deal less with sex and drugs, and more with the other enchanting and sometimes maddening foibles of Indonesia, the world’s fourth most populous nation. We hope it will give you a taste of this beautiful, chaotic and unfathomable land.
Sent from the back of a cab in a Jakarta traffic jam
The euphoria surrounding social media has been so infectious that many brand managers and organizations have jumped headlong into opening their own Facebook pages and Twitter accounts.
Some enterprising ones have conducted a campaign or two using these social platforms that they have classified as unqualified successes because it generated some buzz in the form of hashtags earned, or increased followers in the Facebook ro Twitter accounts. But are they real successes? In the business world communications is but a tool.Tools are useful when they help the business to achieve its objectives,wasteful when they do not. Social media and its platforms, in this sense, are but tools to achieve business objectives like increased sales and closer ties to customers that matter most.
In this context, how many of the social media programs we see around us in Indonesia are flashes-in-the-pan that create a lot of razzle and dazzle for a moment and then die down, conspicuously achieving nothing? How many social programs out there will never help an iota in increasing sales and/or strengthening the bond between brands and their consumers?
How many zombie Facebook pages and Twitter accounts are there out there in cyber space, brought to life in a rush of enthusiasm and then neglected when the owner can’t quite figure that to do next?
If any of this describes the organizations you’re familiar with then its time to get real, to take a pause and question who do you real need to communicate with via cosmical media and to what end, before forging ahead with your social media activities at a faster clip.
It is with this in mind that my colleagues at Raconteur and Brio have put together a workshop that aims give brands/organizations/ social media policy and usage a health check up; as well as hands-on practical sessions in mapping out your real audience and what strategies to adopt moving forward that are real and relevant to the people you are trying to reach.
The workshop, to be held on November 24, will be run by Hanny Kusumawati who’s perhaps better known by her Twitter handle @beradadisini and the movement she started, Coin-a-Chance, that has won several awards and recognized for its innovative use of social media. Hanny who lectures on communications at Universitas Paramadina and is an oft sought after speaker on social media, also heads Raconteur, the digital storytellers division in Maverick. There she and her team consult to clients on how best to use social media to meet their business objectives.
She’s assisted by Jonathan Tenggara, our resident geek who specializes in digital technology and social media analysis. He’ll be able to tell you how to measure and quantify the impact social media campaigns and programs have on your brands.
They are very bright guys who also happen to know the Indonesian social media landscape inside out so it should be workshop that anyone who’s interested in boosting their businesses’ social media performance cannot afford to miss.
In Unspun’s last posting we featured the silliness of TV8 in Malaysia and its Ramadhan message. While the flak is still flying in Malaysia, Indonesia’s TVOne (what is it with TV stations and numerals?) seems to have come up with silliness of their own.
TV stations traditionally air a videoclip to accompany the adz an prayers. Typical messages are, of course, exhorting people to be religious, to be tolerant, to have compassion. This year, however, TVOne has a different message:
It starts with a tailor being treated badly. This inspires him to get even by doing well for himself. So he goes to the bank to get a loan, start a business. As he prospers he buys a car.
Here’s where product placement gets ridiculous. The camera has the requisite handshake-to-denote-closed-deal shot and as it pans out, very prominently we see the Daihatsu marqe and the make of the model of the car – Sirjohn (what sort of an idiot will name a car Sirjohn anyway?)
As the car leaves the showroom, breaking all the rules of the Highway Code because it does not have a legit number plate but the ridiculous SIRJOHN, the camera carefully pans across a – you guessed it – DAIHATSU showroom and the fact that it is part of ASTRA International.
What were the marketing people at Astra Daihatsu and their advertising company thinking? Unspun supposes the question is moot because if they were thinking at all they would have realized that something like that smacks of a brand exploiting religion to sell its products, would backfire.
Already, Twitter is all abuzz with this insensitivity on the part of Astra and Daihatsu. Let’s see how they will drive their way out of all this.
Indonesian bloggers Hanny “beradadisini”, Nonadita and Unspun were fortunate enough to be invited to Pakistan’s 1st Social Media Summit on June 11 in Karachi. We had a fabulous time and observed that the energy, behavior and enthusiasm of the 150 or so bloggers who attended, if they were indicative of the online community there, was reminiscent of Indonesia about five years ago – when social media use was on the verge of a take-off.
Since those days Indonesia has seen a phenomenal growth in the use of social media, in an era where the online community has been able to assert its influence in politics, start social movements and, for many Indonesians, see it as a source of income whether they are buzzers, endorsers, brand activators, site owners or owners of virtual outlets.
One of the things we found was also that the Pakistanis are also very articulate and eloquent. One of them, who was a key participant at the summit, is Bina Shah, a writer, columnist, author of the book Slum Child and prolific (and fun) Tweep (@BinaShah). Below she writes in an Oped piece for Dawn newspaper her observations of Pakistan’s online developments since the summit. More evidence that Pakistan’s online community is on a take-off trajectory?
Social media revolutionBy Bina Shah
AFTER the recent successful Social Media Summit in Karachi, a number of people have started paying attention to the bloggers, the Twitter users and the Facebook addicts.
The realisation’s sinking in that social media isn’t just a game or a useless pastime. Summit attendee Mohammed El Dahshan, an Egyptian blogger who was at the forefront of the recent Egyptian revolution, spoke movingly at a panel about how Egyptian bloggers reported on both technical and social matters during the days in which Hosni Mubarak was ousted from power, gaining the trust of the people who could no longer rely on the government to tell them the truth about their country.
From this we can extrapolate that in countries like Pakistan, the blogosphere, Twitter and Facebook users are the ones who
will lead the way to drastic change in Pakistani society because these people are the true revolutionaries in stagnant societies:
young, educated, progressive, eloquent and completely dissatisfied with the status quo, but still optimistic and idealistic
enough to actively foment change, rather than sinking into cynicism and passivity.
Pakistanis who use social media formulate ideas, discuss them freely with their peers, with intellectuals and with those leaders who are intelligent enough to have caught on to the zeitgeist. They argue vociferously, disseminate information and they meet, both in virtual space and real space. They make plans for action, and then they carry them out.
Twitter accelerates the energy promulgated by social activism; bloggers think, analyse and interpret the news in a deeper way than mainstream media; the Facebookers build strong social networks based on personal credibility. It all comes together in what’s been jokingly called ‘the Twitter hive mind’, or ‘crowdsourcing’, where the minds of many people work together in a virtual environment to come up with ideas bigger than what individuals can generate. This is where social media derives its power.
Continue Reading here.