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In Unspun’s last posting we featured the silliness of TV8 in Malaysia and its Ramadhan message. While the flak is still flying in Malaysia, Indonesia’s TVOne (what is it with TV stations and numerals?) seems to have come up with silliness of their own.
TV stations traditionally air a videoclip to accompany the adz an prayers. Typical messages are, of course, exhorting people to be religious, to be tolerant, to have compassion. This year, however, TVOne has a different message:
It starts with a tailor being treated badly. This inspires him to get even by doing well for himself. So he goes to the bank to get a loan, start a business. As he prospers he buys a car.
Here’s where product placement gets ridiculous. The camera has the requisite handshake-to-denote-closed-deal shot and as it pans out, very prominently we see the Daihatsu marqe and the make of the model of the car – Sirjohn (what sort of an idiot will name a car Sirjohn anyway?)
As the car leaves the showroom, breaking all the rules of the Highway Code because it does not have a legit number plate but the ridiculous SIRJOHN, the camera carefully pans across a – you guessed it – DAIHATSU showroom and the fact that it is part of ASTRA International.
What were the marketing people at Astra Daihatsu and their advertising company thinking? Unspun supposes the question is moot because if they were thinking at all they would have realized that something like that smacks of a brand exploiting religion to sell its products, would backfire.
Already, Twitter is all abuzz with this insensitivity on the part of Astra and Daihatsu. Let’s see how they will drive their way out of all this.
It is not for no reason that Roy Suryo, the man with incredibly bad taste in neckwear, vies with Tifatul Sembiring for the title of Most Derided Public Figure Who Take Themselves Too Seriously.
Roy has been consistent though, in the sense that no matter what the obstacles and how untenable the situation he’s in, he remains undaunted in his faith that he can talk through anything.
Here again Roy the Boy shows his mettle. It’s all very suspicious. Roy apparently did not know what time his flight was; Lion Air letting him into an earlier flight without checking his ticket…how can anyone really explain such strangeness.
There is a silver lining in all this though. Someone should give the Lion Air pilot a medal for having the gumption and the guts to show his disgust at government officials and refusing to take off so long as Roy was hogging other people’s seats. Bravo to him.
Democratic Party legislator Roy Suryo tried to explain his side on Saturday after being escorted off a Lion Air flight bound for Yogyakarta that morning that he had caused to be delayed through a seat mix-up.
“I felt that I was being framed and played,” Roy told a news conference in Jakarta. “No matter. I will accept the blame, although I didn’t make any mistakes.”
Roy said he wanted to give his side of the story after the incident quickly became a hot topic on Twitter.
A Twitter user identified as Ernest said he and a friend had boarded a 6:15 a.m. Lion Air flight to Yogyakarta only to find their seats occupied by the lawmaker and his wife. “When it was checked, it turned out that Roy Suryo’s tickets were for the 7:45 flight, not 6:15, but he refused to leave the plane, dropping the name of Lion Air’s director,” he wrote on his Twitter account.
Ernest said he and his friend decided to just leave the plane, but other passengers came to their support. After a 15-minute delay, the pilot, identified only as Capt. Vino, reportedly came out to ask what the problem was.
After receiving an explanation from a flight attendant, Ernest continued, the pilot walked back into the cockpit, grabbed his bag and left the plane, cursing government officials as he went and refusing to take off if Ernest and his friend were not on the plane.
Shortly after, a group of airport officials boarded the plane and asked Roy to disembark.
Briefly met with Gen Kanai, Mozilla’s Director of Business Development in Asia, courtesy of an introduction by Enda. Glad to know that his visit has resulted in the report below, again affirming that things are becoming hot in Indonesia where the online activity is concerned.
Mozilla in Indonesia 2010
June 29th, 2010 by Gen Kanai
I spent a week in Jakarta in late May, starting to learn about the Indonesian web/Internet market. I had planned to go to Indonesia in 2009 but my schedule prevented it and in hindsight, I wish that I had gone sooner.
It’s clear that as of this year, 2010, the Indonesian Internet/web market is exploding, most obviously with Yahoo!’s acquisition of the Indonesian startup Koprol.com, but also further movements that have been less visible such as non-Indonesian venture capital firms moving into the country and starting to make their first investments.
TechCrunch’s Sarah Lacy, who was in Indonesia around the same time I was filed these stories which provide additional perspectives into the Internet market in Indonesia: What the Hell Is Going on in Indonesia? and Is “Remarkable Indonesia” the New “Incredible India” for Investors?