Tag Archives: coffin

The incredible resurrection of Sumardy “Coffin” Ma

You would have thought that Sumardy Ma, the self-professed pioneer of word-of-mouth marketing, had buried his career with his coffin antic back in June 6, when he sent coffins to several media houses and individuals as a publicity stunt to … Continue reading

Posted in brands, communications, Crisis and issues management, Indonesia, Marketing, Public Relations, shit-for-brains | Tagged , | Leave a comment

Chutzpah Marketing

Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6? … Continue reading

Posted in blogging, brands, communications, Crisis and issues management, funny shit, Indonesia, Marketing, Public Relations | Tagged , | 3 Comments