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In Unspun’s last posting we featured the silliness of TV8 in Malaysia and its Ramadhan message. While the flak is still flying in Malaysia, Indonesia’s TVOne (what is it with TV stations and numerals?) seems to have come up with silliness of their own.
TV stations traditionally air a videoclip to accompany the adz an prayers. Typical messages are, of course, exhorting people to be religious, to be tolerant, to have compassion. This year, however, TVOne has a different message:
It starts with a tailor being treated badly. This inspires him to get even by doing well for himself. So he goes to the bank to get a loan, start a business. As he prospers he buys a car.
Here’s where product placement gets ridiculous. The camera has the requisite handshake-to-denote-closed-deal shot and as it pans out, very prominently we see the Daihatsu marqe and the make of the model of the car – Sirjohn (what sort of an idiot will name a car Sirjohn anyway?)
As the car leaves the showroom, breaking all the rules of the Highway Code because it does not have a legit number plate but the ridiculous SIRJOHN, the camera carefully pans across a – you guessed it – DAIHATSU showroom and the fact that it is part of ASTRA International.
What were the marketing people at Astra Daihatsu and their advertising company thinking? Unspun supposes the question is moot because if they were thinking at all they would have realized that something like that smacks of a brand exploiting religion to sell its products, would backfire.
Already, Twitter is all abuzz with this insensitivity on the part of Astra and Daihatsu. Let’s see how they will drive their way out of all this.