UPDATE: Check out Strumpette’s wicked spoof of Edelman’s efforts here. I think every Pr person should read this blog, if nothing else because it unspins an industry that often takes its own spin seriously.
Edelman has just debuted its Storycrafter, a press release for the “social media”. That’s PR-ese for a internet press release that tries to take into account technological developments such as blogs, Technorati searches, multimedia etc.
Interesting concept and generating a bit of debate. One wonders if it woould be applicable in Indonesia. Check it out here but also pay attention to the comments.
Unspun 
I gave it a spin. Thankfully the bullshit started early in the piece, so I didn’t waste too much time on it. A prime nugget: “…brands are beginning to cede control to consumers…”
Er, right.
Funny biz you’re in, unspun.
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Kay: Haha. That’s why Ong needs Unspun to keep his sanity, hold the bullshit at bay and maintain his sanity.
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