UPDATE: Check out Strumpette’s wicked spoof of Edelman’s efforts here. I think every Pr person should read this blog, if nothing else because it unspins an industry that often takes its own spin seriously.
Edelman has just debuted its Storycrafter, a press release for the “social media”. That’s PR-ese for a internet press release that tries to take into account technological developments such as blogs, Technorati searches, multimedia etc.
Interesting concept and generating a bit of debate. One wonders if it woould be applicable in Indonesia. Check it out here but also pay attention to the comments.