It’s none other than Mirza Mohammad Taiyab, the Director General Malaysia Tourism Promotion Board. His topic? The challenges of “Reaching out to the New Tourist”. One assumes the “New Tourist” is someone who reads blogs, like fellow speaker and blogger Kadir Jasin who would be, as the blurb says, expounding “on an intriguing topic ‘Blogging De-Mystified'” or perhaps Indonesian blogger and once TV presenter (until the MTB had their way) Nila Tanzil. Or horrors! The New Tourist could be “a highly sophisticated consumer who uses technology and the digital media to make decisions in many facets of his life” (see clip below).

Perhaps Kadir might want to ask Mirza to demystify the conundrum of how the MTPB can reach out to the New Tourist if it can’t handle a simple, solitary Indonesian blogger. whom they had treated shabbily. Also, it might help if Mirza can understand what sensible New Tourist, especially if said tourist is a woman and who reads blogs, would want to visit Malaysia with his minister wont to make silly remarks about women, which is plastered throughout the blogosphere.

Pay attention to the copywriting (probably by an adman, therefore unadulterated spin, therefore needs to be unspun) below (italics are Unspun‘s).

clipped from www.adoimagazine.com

XIII ABC MEDIA WORKSHOP, 17-20 MAY 2007-04-27 Jakarta
THEME: X’TINCT: Death of the Consumer

This workshop will showcase distinguished speakers and experts from the advertising, media, marketing and research industry.

These are industry leaders who have taken their organizations to embrace the challenges brought
about by the changing and evolving consumer environment.

The power of the brand today lies in the hands of the consumer. Marketers are accepting the fact that the consumer as we know him is already dead and what has
emerged is a highly sophisticated consumer who uses technology and the digital media to make decisions in many
facets of his life.

blog it