Meet the Parents


You got to hand it to Americans. Only they can spin something out of seemingly nothing and, if you’re a liberal bleeding heart, you’d fall for their dark charms.Fear not, however, for there are people who can break such charms. Look at the Ogilvy PR press release on this event and then read Strumpette‘s take on it below.

clipped from ogilvypr.com

Ogilvy Public Relations Worldwide Hosts First Ever “Bring Your Parents To Work Day”

Communicators Put New ‘Spin’ on Traditional Family Work Day

October 18, 2007, NEW YORK �– �To educate their parents about the public relations (PR) industry and answer the age old question, “What exactly do you do?,” Ogilvy Public Relations Worldwide (Ogilvy PR) is hosting its first annual “Bring Your Parents to Work Day” at its New York headquarters. Employees have found that their parents are often confused about PR, even though they are exposed to it every day when they read a great review about a new product or respond to coverage of a company’s crisis, to name a few. Ogilvy PR realized that this was an opportunity for the company to illustrate the connection, while strengthening its ties to its employees.

  blog it

And this from Strumpette (alas, without Amanda Chapel):

PR Firm Demonstrates Altruism in Age of Selfish Me2

By Brian Connolly
Saturday, October 20, 2007

In a surprising, shocking, seldom if ever seen today demonstration of unadulterated altruism, this week a public relations firm stepped up to remind us of what really matters. Totally contrary to the era of selfish “Me2,” Thursday Ogilvy Public Relations hosted the firm’s first ever grief counseling session. Designed to help ease the grief cycle — i.e. denial, anger, bargaining, depression and acceptance — the session was for parents of employees of Ogilvy PR in New York.

Ogilvy PR Hosts First Ever “Bring Your Parents to Work Day”

NEW YORK, Oct. 18 /PRNewswire/ — To educate their parents about the public relations industry and answer the question, “What exactly do you do?,” Ogilvy Public Relations Worldwide is hosting its first “Bring Your Parents to Work Day” at its New York headquarters.

Employees have found that their parents are often confused about PR. “Bring Your Parents to Work Day” will allow attendees to learn more about the profession as well as the challenges and experiences communications professionals experience on a daily basis.

“Ogilvy PR has created its own family of hard-working, passionate employees,” said Kate Cronin, managing director, Ogilvy PR, New York. “Ideally, through this event, parents will gain a deeper understanding for our industry so they can better appreciate the successes and accomplishments that their children achieve every day.”

Marcia Silverman, global chief executive officer of Ogilvy PR, said, “We are very proud of our employees.”

Among the 7 parents attending the session were Sophie and Richard Teitelbaum. Wiping a tear from her eye, Sophie said, “Amy was such a happy kid.” Richard kept repeating, “Sixty thousand dollars tuition, for what?”

As a result of the tremendous success of the event, word is that Ogilvy is considering offering a 1-800 hotline number for grieving PR parents everywhere.

Among the 7 parents attending the session were Sophie and Richard Teitelbaum. Wiping a tear from her eye, Sophie said, “Amy was such a happy kid.” Richard kept repeating, “Sixty thousand dollars tuition, for what?”

As a result of the tremendous success of the event, word is that Ogilvy is considering offering a 1-800 hotline number for grieving PR parents everywhere.

LOL

2 thoughts on “Meet the Parents

  1. This sound like a knock-off of a story by The Onion last year “Indonesian Factory Celebrates “Bring Your Parents to Work” Day…you gotta listen to it. It’s hilarious. http://www.theonion.com/content/node/50914

    @Mark: Don’t think it’s a conscious knock off, but you’re right: The Onion “story” is hilarious. More seriously, most PR people can never tell you what they do in one short sound bite. This is hilarious by itself because our job is supposed to help clients reduce whatever they have to say into short, succinct and memorable sentences. Don’t believe me? Ask the next PR hack you meet, “What exactly do you do?” and watch them hum and haw. LOL

    Like

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