How the WOM turns in PR

Something terribly wrong about using over 300,000 “incentivized volunteers” to practie Word of Mouth marketing. Wonder if the local Ogilvy PR office in Mandiri Tower is also in on this gig?
clipped from

Ogilvy Admits Ties to Nefarious International WOM Group

  blog it

One thought on “How the WOM turns in PR

  1. Polluters of social interaction. Good one.

    But we as listeners have the choice to block out all those.

    We just need to be more critical as to which information is sincere and which one is Oglivy-ere.


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