By Sheryl Dickerhoof, APR
Friday, January 11, 2008
This just in… Ogilvy Public Relations Worldwide, one of the largest ambiguous marketing firms in the world, has announced that it had formed a strategic partnership with the word-of-mouth agency, BzzAgent.BzzAgent, Inc. is an international network of surreptitious influencers and shills. The company boasts that its process and platform helps its clients generate awareness and collect valuable customer information by enlisting the services of a virtual army of more than 370,000 otherwise incentified volunteers.
Martin Turnbull, noted PR industry analyst and chairman of the College of Communications at the Kepler School of Management said, “This is the Amyway-ization of the PR business. It gives us the dubious distinction of being the leading polluters of social interaction. Bad, bad, bad.”