Physician heal thyself


If you are a PR practitioner, give yourself some good PR advice itself. And if you fail then you make spinmeisters of the rest of us.

Read the article below about how Burson-Marsteller’s CEO Mark Penn shamed his firm or of Edelman’s fiasco in Wal-Mart, which is now a classic story of what NOT to do in the blogosphere.

This is a cautionary tale of how big names in PR aren’t always better.

clipped from www.starkmanassociates.com
The PR profession certainly isn’t immune to public misperceptions either, which is more than a tad ironic. Indeed, we are the proverbial shoemaker’s children when it comes to our own reputation management. Our public credibility gap has, sadly, only widened lately thanks to the headline-generating missteps, blunders, and ethical breaches of some high-profile practitioners. While these individuals may occupy corner offices, I am loathe to use the term “industry leader” to describe any of them for they have shown via their actions, words, or values that they do not represent the trail-blazing people in the PR industry who truly deserve professional respect and admiration.
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