Now all we need is some enterprising marketers to use this information to market Indonesian coffee. But come to think of it with the kind of quality Indonesia has, why have not the coffee growers and the government marketed Indonesian coffee better?

Why is Indonesia almost never associated with its great coffees in any promotional and tourism publicit?

Coffee could help beat multiple sclerosis | The Jakarta Post: “Coffee could help beat multiple sclerosis

The Associated Press ,  Beijing   |  Thu, 07/03/2008 3:32 PM  |  Health

A strong cup of coffee may do more than just wake you up in the mornings, it could also prevent your from multiple sclerosis (MS), media quoted U.S. researchers as saying Wednesday.

Researchers in Oklahoma found that mice appeared to be protected from MS-like condition by drinking six to eight cups of coffee a day.

‘This is an exciting and unexpected finding, and I think it could be important for the study of MS and other diseases,’ said Linda Thompson, from the Oklahoma Medical Research Foundation.

Caffeine prevented adenosine, one of the four building blocks in DNA, from mixing with its receptor in mice. Adenosine is common molecule in humans and plays a large role in helping to control the biochemical processes for sleep and suppressing arousal.

The findings could have important implications for other auto-immune diseases such as lupus and rheumatoid arthritis, the researcher said.

However, there was still a lot more work to be done in the further research since a mouse is not a human being, so it may not be quite sure whether caffeine will have the same effect on people prone to develop MS without much more testing.

Some 2.5 million people worldwide are thought to suffer from MS, a disorder of the central nervous system, which leads to loss of muscle coordination.”

(Via .)

One thought on “Java the health giver

  1. Could have been worse — in the past, the government’s idea of trade promotion is to create a monopoly that forces growers to sell at below market rate, only for the profits to be siphoned off by members of Suharto’s First Family (happened with clove and oranges)

    As for coffee, that’s an interesting question. Several varieties (Celebes blue kelosi, luwak) are quite well-known among aficionados abroad, and the former, at least, is quite readily obtainable. It’s quite a missed opportunity.

    Come to think of it, there are many other foodstuff that could be better promoted — instant noodles, chili sauce (the same Thai chili sauce brand dominates Chinatowns both in the UK and the US!), tempeh….


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