This is an interesting development. Wonder how the MP can maintain credibility while working openly as a PA gun for hire.
H&K recruits Singapore MP
Global PR and PA provider Hill & Knowlton has recruited a local Singaporean member of parliament to its expanding public affairs practice.
Baey Yem Keng, who represents Tanjong Pagar GRC in the Singapore parliament, joins as an account manager from property firm CapitaLand where he controlled corporate CSR and marketing functions.
Baey previously worked at the Economic Development Board and the Ministry of Information, Communications and the Arts.
He takes up the position alongside former Straits Times editor Koh Buck Song and will take the lead on public affairs activity in the region.
Jimmy Tay, chief executive Southeast Asia and SVP Asia-Pacific for Hill & Knowlton, said Baey would bring “strength in knowing how the public sector works” and deliver “extra insights” to the PA practice in Singapore.
The company has also announced that head of corporate communications for GuocoLand, Loh Hui Yin, has joined as an account director to focus on corporate and financial services in Singapore.