Physician heal thyself


All very well and good to extol the virtues of going online but Unspun seems to recall an episode when another speaker from a similar organization was trotting out exactly the same message at WordCamp recently, only to be asked if they practisced this wondrous solutions for themselves.

Since you say that going online is so good for business, Unspun remembers uberblogger Ndoro Kakung asking, do you use any blogs or any of the new media to communicate with your stakeholders? The answer was not yet.

Street creds man, street creds is what the Net is all about.

Media “online” Jadi Sumber Terpecaya Pebisnis Indonesia

Selasa, 10 Februari 2009 | 14:52 WIB

JAKARTA, SELASA — Media online ternyata menempati posisi tertinggi sebagai sumber informasi terpercaya para pebisnis di Indonesia, mengalahkan media massa lain.

Hal tersebut disampaikan Direktur Edelman Trustbarometer Aditya Chandra Wardhana dalam konferensi pers terkait hasil survei perusahaan tersebut atas tingkat kepercayaan masyarakat terhadap satu instansi, Selasa (10/2) di Jakarta.

Dari hasil survei 200 orang elite informasi, ia mengatakan, ada tiga sumber informasi paling dipercaya menurut kalangan elite informasi Indonesia, yakni isi berita online, berita televisi, dan komunikasi langsung dari manajemen perusahaan.

Tingkat kepercayaan para elite informasi yang berpendidikan sarjana untuk konten online mencapai 41 persen, televisi (40 persen), dan komunikasi langsung pada manajemen perusahaan (36 persen).

Sementara untuk tingkat kepercayaan di tingkat media konvensional, artikel di majalah bisnis berada di peringkat kedua mencapai 35 persen, diikuti radio (29 persen), dan terakhir surat kabar (27 persen).

via Kompas.Com – Media.online.jadi.sumber.terpercaya.pebisnis.indonesia.

2 Comments Add yours

  1. NV says:

    Hi Ong, Thank you for your concerns. This information we recently disclosed to the public we believe will benefit your business as well as ours. In the spirit of good will I would like to share this presentation with you so that you may use it as reference. The Digital division of our organisation in Indonesia has only existed since late last year, and as promised we have began our engagement on the very platform which we try to grow in Indonesia, which is Digital. Our understanding of digital marketing goes beyond just blogging. So lets just keep those negative thoughts aside and lets co-exist……Thanks again for this opportunity to comment. NV. Link: http://www.slideshare.net/nandaivens/Edelman-Trust-Barometer-2009-Indonesia-10-Feb-09

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  2. unspun says:

    @Nanda: Thanks for the comment.

    Negative or critical? There is a difference. The former discourages criticism, the second is an invitation to a conversation. My point is that you can’t go around telling everyone how influential digital is and yet not doing it yourself. A smart potential client may say, well, if it i so important then why don’t you use it yourself? And how long does one need to set up a digital strategy and implement it? 3 months? Half a year?

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