Twitter is the flavor of the day and everyone, it seems, is getting into it.
Indonesian companies and individuals are no exception. Even the traditional media has entered into the Twitterverse and it is interesting to see the strategies, or lack of, they adopt in this very 2,0 or the Web 2.0 medium of micro-blogging.
The Jakarta Globe seems to do it well, with periodic Tweets alerting the Indonesian Twitterverse to important developing stories and links to them. Unspun remembers them experimenting with live Tweets from football matches but that seems to have disappeared into the ether.
Not every media house does it well, however, and in a recent act of charity Unspun reciprocated Viva News‘ follow on Twitter. Big Mistake! In the tradition of no good deed ever going unpinished, Unspun was beseiged with spates of Tweet Blasts several times a day from Viva.
Irked by the Twittering diahhrea, Unspun‘s asked in Twitter, with trademark typos, if other Tweeps thought Viva News’s Tweets were useful and informative or annoying. Almost all who responded werte unanimous: “annoying.”
There is a lesson to be learned here and that is that Old Media habits of marketing a product or service doesn’t work in New Media. The last thing anyone wants is some impersonal RSS feed crowding your Twitterzone with irelevant information that you can’t respond to. (Technically, Viva News can response to all the adverse comments but let’s see how long it will take before they realise that they were not part of this Conversation).
So what should one do? The ever popular and omnipresent Enda Nasution (the Dr Manhattan of Indonesia’s Twitter and Blogging Universes?) poffered this link as advice. Perhaps Viva News, which is ironically an online news portal, should bo back to school and learn the new rules of marketing?