PR’s move into new media?

Here’s another survey that reaffirms what we already know: that new media is here to stay and the smarter PR professionals have girded up to use it well.
clipped from

PR professionals focused on new media, measuring value: Global Alliance survey

LUGANO, SWITZERLAND, 18 June 2009 – Public relations practitioners around the world are focused on using new media more aggressively, and on measuring and demonstrating the value of public relations to business leaders, according to an international survey of the leaders of the world’s PR industry associations. The survey was conducted by the Global Alliance for Public Relations and Communications Management, the umbrella organization linking public relations professional associations worldwide.

The survey, which received responses from 16 countries, also shows that members see international collaboration as critical to their success, particularly through efforts to raise standards of public relations education, credentialing and practice, share knowledge, and advocate for the profession with media and business leaders.

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