I’m sorry. It does.
While looking through my RSS reader today I saw two articles back-to-back talking about developing a “personal brand”. I can’t explain how angry that phrase makes me. A short list of reasons why I loathe “personal branding”
- It strips away our humanity and turns us into a fictional concept
- It describes something so inherently self-important and egotistical that borders on delusional
- I want to be a brand about as much as I want to be a building
- It’s a stupid buzzword created to make something obvious seem more complicated and real
Do we really need to come up with a new buzzwordish term for everything we do as human beings?