Twitter as marketing and corporate communications tool


This article in USA Today contains interesting information related to using Twitter as a marketing and corporate communications tool.Of particular interest, further down the story, is how Twitter can be used to improve customer service. The question is: are any Indonesian companies/institutions ready to embrace such technology?
clipped from www.usatoday.com
Twitter took off from simple to ‘tweet’ success

SAN FRANCISCO — “What are you doing?”

That question is the rocket fuel for Twitter — a hot social-network service that lets you tell people what you are up to at any given moment of the day — via cellphone, instant messenger, or the Web. Never heard of it, you say?

“What are you doing?” is the question Twitter asks “Twitterers” to answer in a simple text message as they connect with friends, co-workers or the wider world. Twitterers “tweet” about everything from what they had for lunch to how much they enjoyed their latest Netflix DVD. If that sounds silly and incredibly narrow at first, don’t worry, you’re not alone.

“When people hear about Twitter, their immediate reaction is that it’s the simplest and stupidest idea in the world,” says co-founder Biz Stone.

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