Twitter trending topic Panasonic Gobel another sign of Indonesia’s cutting edg in new media?

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The article below from TechCrunch is yet another testimony of how active Indonesians are in new media. Apparently Indonesia is the world’s fourth largest source of Tweets – after the US, Japan and Brazil.

Unspun doesn’t have the stats, but there seems to be lots of anecdotal evidence that , what’s happening in the social network and new media scene in Indonesia is much, much more active than in other markets, and there’s a chance that some of the work being done in Indonesia where new media is concerned is pretty cutting edge, or at least second to none. If true then marketers and corporations operating here have no business ignoring the new media. What do others think?

Why The Hell Was Panasonic Gobel Trending on Twitter? Blame Indonesia

by Evelyn Rusli on Mar 26, 2010

Your first question is probably what the hell is a “Gobel” and will it rival Foursquare?  Not quite. It’s Panasonic’s subsidiary in Indonesia and it was also a top trending topic on Twitter this morning, along with RCTI and Putra Nababan. All three are Indonesian (RCTI is an Indonesian television station and Putra Nababan is a popular TV host on RCTI) and all are connected to the apparently very popular 13th annual Panasonic Gobel Awards (celebrates TV and broadcasting achievements)— essentially Indonesia’s version of the Emmys. At last count, the number of tweets on “Panasonic Gobel” exceeded 4,500, according to Google. So why do we care?

Well if you’re a venture capitalist, an entrepreneur or a corporation you should care a lot. Because it illustrates the incredible power of the Indonesian internet consumer, or rather their consumer in general. Indonesia is undergoing a period of growth (it grew 4.5% last year during the global financial crisis) but has largely flown under the radar— despite housing more than 230 million people and being the fourth most populated country in the world. Of course, Indonesia is still struggling with high unemployment and poverty but like China and India it has a growing middle class that is spending more time on the internet, especially on social media sites like Twitter. To put this power in perspective: For a few hours this morning, Panasonic’s name was on the homepage of every Twitter user that logged on.

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