Indonesia’s fastest growing blogs

Fashion blogs have become the most popular category of blogs in Indonesia. Talking Points examines this phenomenon and the reasons behind the rise of the Indonesian blogs.

The Rise of Fashionista 2.0

When blogging started to develop in Indonesia in the early 2000s, many people were skeptical. Some wondered if it was only a passing trend, others fretted about telling it all over the internet. In spite of all these concerns the number of Indonesian bloggers has tripled from those early days to around 6,340,000 today, according to Add this figure to WordPress and Multiply databases, and the number comes easily up to about 10 million.

There has been a shift on what’s popular among blogs though. In the early years the most popular blogs were IT-based blogs. Then came public affairs and socio-politics, together with personal journals about daily life.

In 2009, however, blogs dedicated to hobbies and lifestyles, particularly fashion, started to take off. Today the chart toppers, at least in Indonesia Matters – the only blog ranking list in Indonesia so far – are fashion bloggers Diana Rikasari (, Evita Nuh (, Dotie ‘Eclectic Du Jour’ or Michelle (

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