Did we say that Indonesia was getting very hot where online activity is concerned, or did we say that Indonesia was getting very hot where online activity is concerned?
Here’s one more piece of evidence of how hot it is. This comes on the heels of the Techcrunch article about Indonesia’s own brand of netpreneurs.
Indonesia leads online growth in Southeast Asia : Yahoo Net Index Study 2010
by Jane Leung 3-Jun-10, 12:30
| Yahoo | Online | Southeast Asia | Research | Ken Mandel |
SINGAPORE – Indonesia marks a 48 per cent growth in online usage in Southeast Asia according to the second annual Net Index Study 2010 by Yahoo.
Online usage jumped 26 per cent in Indonesia compared to 2009. This is mainly due to an increase of internet usage through mobile and accessing print materials online. Tier 2 cities are also ‘leapfrogging’ from home-access to mobile internet access.
Indonesia’s tariffs and 3G expansion play a key role in the growth. Social networking usage has also reached 77 per cent, growing 19 per cent from last year.
Vietnam separately sees an increase in online news reading and gaming. 97 per cent of respondents obtain news online through online newspapers, local news sites and internet portals. Social media usage on the other hand returns a lower percentage with online forums and communities taking 40 per cent and blogs 29 per cent.
Mobile internet usage in Vietnam is still low, but has already jumped 9 per cent since 2009 (totaling 19 per cent). Ho Chi Minh and Da Nang lead in the most usage of mobile internet.
The Net Index Study highlights three main changes this year. First being that regional users are consuming more online media on the go. Secondly, increased user engagement in socal media, in terms of both contributing and distributing. Lastly, people are consuming large amounts of entertainment content including news, gossip and gaming information.