When do you call a press conference? Under what circumstances should you conduct a media briefing instead? When then should the PR practitioner arrange for a 1-on-1 instead, or conduct a story pitch?
The whys and hows of media relations tactics will be discussed in a workshop on October 6 by three experienced PR practitioners so if you’re a PR newbie or someone who wants to have a better understanding of some of the PR tactics used by professionals, sign up for the event. The three previous workshops have been oversubscribed and we’ve had to turn people away so do it soon.