Herman Kartajaya has managed to position himself as a marketing guru to Indonesia and an international audience, although Unspun, probably because of low intellectual capacity has never really understood what he’s on about. Now, swimming into the blue ocean of a 3.0 world while the rest of us are stuck in 2.0 Hermawan aims to curate corporeal marketing.
Stroke of marketing genius or chutzpah-meets-snake-oil-salesmanship?
Ubud is really a beautiful destination for tourists. Moreover, the destination showing intense nuance of Balinese culture has now been enriched with a museum of Spiritual Marketing 3.0.
“Existence of this museum will certainly make Ubud more interesting and unique. Likewise, Ubud will also be better known due to the Museum of Marketing 3.0 initiated by Hermawan Kartajaya, a top marketing expert of this country,” said senior figure of Ubud Royal Palace doubling as the Regent of Gianyar Cok Oka Ardhana Sukawati on the sidelines of the inauguration of the museum on Friday (May 27).
Cok Ace as he familiarly greeted said the construction of the museum was solely intended to strengthen Ubud as a tourist destination. The book entitled Marketing 3.0: From Products to Customers to Human Spirit written by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan was recently published by John Wiley & Sons in May 2010. The book described how the marketing moved beyond the mind and hearts of consumers and got into the human soul.
Hermawan accompanied by senior figure of Ubud Royal Palace, stated that marketing often had a bad connotation in relation to product promotion activities having the ultimate goal to generate profits. To improve the image, the book has contained comprehensive description on spiritual marketing and sympathetic business. The iconic title ‘3.0’ indicated that marketing activities should move beyond the era of rational (1.0) and emotional (2.0) into the era of spiritual marketing (3.0).
Read more at Bali Travel News