Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6?

Lesser marketers would have hunkered down and wait for time to lay on a patina of amnesia before crawling out of the trenches but not Sumardy, who has refashioned himself as Sumardy Coffin in his Facebook page.

Unrepentant, even defiant, of the incident that would have devastated his career. What is one to make of this marketer?

via @shillach