10 years later in a company called Maverick

Been traveling so much lately that this is the first time I’ve had to update this blog.

The posting below is from my company blog Talking Points that I wrote on the fly to commemorate our 10th anniversary. I suppose it is a good sign that all of us in Maverick are so busy that we’ve hardly had time to commemorate our 10th anniversary, but there will be a time for partying soon.

When Maverick first set out on its journey exactly 10 years ago this month, we had an audacious ambition: to be the most respected communications consultancy in Indonesia.

We weren’t content to be a Public Relations agency as Public Relations mostly meant media relations; we also didn’t want to be an agency, doing the bidding of clients who may not necessarily know better on what’s good for their brands.

So we set out to play in the field of communications and to be consultants first and foremost, with agency work as the support for our consultancy services.

A decade has passed. How have we done?

Let’s look at the desire to be “most respected” first. On a scale of 10 I’d say we have hit an 8 or even a 9. The client list we have is nothing to scoff at with the likes of Acer, Airbus, Airbus Military, Brand A, Coca-Cola, Nestle, HM Sampoerna and SMAX.

Then there is the Crisis and Issues Management practice which makes Maverick the go-to firm for many of the nation’s largest and most established law firms needing litigation support, multinationals facing labor unrest or consumer food companies having problems with their products. The client list is equally impressive but the nature of the work precludes us disclosing their names.

Where social media is concerned, we officially set up Raconteur, our digital storytelling division, a year ago and already it is making a name for itself as the digital consultancy that delivers results, not hype. In the beginning of this year it won a huge account in SMAX snacks. It has also handled the launch of a Google Chrome campaign, just introduced Evernote to the Indonesian online community and is working to help the Taiwan Trade Office (TAITRA) promote the island-nation.

There is also Gauge, our media monitoring and analysis division that continues to establish itself as the most comprehensive and high quality service of its kind in Indonesia, in spite of newcomers to the industry. It’s addition of social media monitoring and analysis as a service has also been a hit to our clients.

And last but not least, we have Brio our newest division that leverages Maverick and Raconteur’s experiences and knowledge as practitioners to provide training to corporations in need of communications and crisis management skills. It was set up this year and already it has hit all the financial targets we have set for it.

Together these divisions add up to an offering greater than the sum of themselves. This is good news for clients who may need and want a full spectrum of communications advice and service.

All, this, however has been possible because of two things. The culture and the people in Maverick.

We like to think that we have a culture that is unique and un-replicable by other competitors. It is a culture where individuals are continuously challenged to produce their best, and then go one step further. At the same time it is a nurturing culture where each and every Maverick has the responsibility to support and encourage their co-workers to greater heights and successes.

3 thoughts on “10 years later in a company called Maverick

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    1. Thanks Steve. That means a lot coming from the largest PR firm in Indonesia. Here’s to many healthy forthcoming jousts where we can sharpen our capabilities with some healthy competition.


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