The video below that is well produced and catchy with a huge dose of humor is yet another reason why the incumbent Jakarta Mayor Fauzi Bowo is losing out big time in the popularity stakes to challenger Jokowi and his running mate Ahok.
Joakowi supporters and his camp are proving very adept at using social media to boost their popularity and to answer the allegations and slurs from the opposing camp in their Facebook account and the many support groups and pages surrounding them.
Is this the election that will change the way Indonesian politicians use social media? It all depends on whether the Jokowi-Ahok team can win at the gubernatorial runoff elections against the money and influence of the Golkar machine backing Foke.
If they do it may make the politicians sit up and realize that the old ways of politicking using traditional means of communications – such as billboards, newspaper ads, TV commercials – have had their day. It may also send the message that ad hominem attacks, smear campaigns and playing the bogeyman with race and religion are no longer effective.
It may or the politicians from the entrenched parties may be so pig headed that they persist in their ways. But a Jokowi-Ahok victory will point the way for others without the backing of huge money to follow.