How well does Jakarta do when it comes to location branding (a fancy modern word to substitute for reputation of a place)?

According to a study by Public Affairs Asia and Ogilvy PR called Location Branding 2012, not that well at all. Out of 16 cities Jakarta came 14, just above Manila.

Another dubious distinction for this city. perhaps it is time for its residents to sport more checked shirts to get the city going.

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