We Public Relations professionals often preach to our clients that they should take care of their key stakeholders. We talk the talk but how many of use walk the walk?
Even in this digital age that has seen the rise of social media and the decline of traditional media, the latter is still important, establishing in giving credibility to a story or source.
Journalists remain a, if not still the, key stakeholder to public relations professionals. Yet what do PR peeps do to take care of them? Apart from the birthday greetings, cakes and flowers, the visits and company-paid lunches, what else do they do to engage and make themselves useful to this stakeholder?
Not much. So we at Maverick thought it would be a good idea to set up a Journalists’ Corner in our office, so that these journos will have somewhere where they can file stories, chill out or hang out.
We think that if more PR agencies and communications firms do this for journalists it would help them do their jobs better. The details of this facility, that we launched last Friday, are in the blog entry below that I wrote for Maverick:
A room of one’s own for journalists
This is something that we at Maverick have been wanting to do for years. But we had been hampered by lack of space and then one thing or other got in the way.
Finally, after tall these years, we were able to turn an idea into reality yesterday when we launched our own Journalists’ Corner at Maverick’s new office.
What’s the Journalists’ Corner? To us, it is a place we create specially for journalists in the field who may need a place to rest and relax, recharge themselves and their handphones, do some work or chill out among themselves or with consultants over a cup of coffee or a game of Wii.