It appears that after months of having no one to tell the story on behalf of the Government and giving rise to uncertainty and confusion about government policies and decisions, President Jokowi may finally be taking a step in the right direction.
According to the Jawa Pos News Network (below), he has appointed Teten Masduki and Sukardi Rinakit to head his communications team, that no one seems to know exists until now.
Teten is an Ombudsman, and the Secretary General of Indonesian Corruption Watch.
Sukardi is a political observer better known by his nom de plume Cak Kardi. Both are long-time associates of Jokowi.
But wait, this is the Jokowi administration so things may not be what they seem. The Communications Team, according to Sukardi here, will not act as the Government’s spokespersons.
Rather they’ll merely be information gatherers to inform the Government what is going on. Not much glory in being media clip vendors but even this might be an improvement from the seemingly clueless and ill informed performance of Jokowi and his Cabinet so far. Sukardi adds that in Jokowi’s view his Ministers will be his spokespersons.
Oh Lord! This is precisely what Jokowi’s government doesn’t need.
Jokowi’s Government has been suffering from cluelessness in how to use communications strategically. They have shown so far that they do not have the means to intercept acquire and process up-to-date information, to plan ahead and coordinate a common line for the President and Ministers to take and to anticipate questions and issues.
The failure to intercept and acquire data may be addressed by the Communications team but what about the planning, coordination and anticipation? This is a communications function and Jokowi would do well to appoint a Communications Chief and a team that can do all these but also to act as a spokesperson for the government.
Then he can on background add context for the media to what the President or his Ministers say or do. Others the media are left paddling in an information vacuum trying to second guess the rationale between what’s being said and done.
Unspun hopes that the new Communications Team would pass this piece of unsolicited but well-meant advice to Jokowi – if they actually manage to intercept it, and are in a position to advice the President based on the information that they get.
JAKARTA – Presiden Joko Widodo telah menunjuk Staf Khusus Sekretaris Kabinet Teten Masduki dan Staf Khusus Menteri Sekretaris Negara (Mensesneg) Sukardi Rinakit, untuk memimpin tim komunikasi kepresidenan. Keduanya akan berstatus sebagai Staf Khusus Presiden.
Sekretaris Kabinet, Andi Widjajanto mengatakan, keputusan presiden (Kepres) mengenai penunjukan Teten dan Sukardi sebagai tim komunikasi presiden sudah ditandatangani Jokowi, sapaan karib Joko Widodo.
“Mereka berdua nanti yang nanti akan mengkonsolidasikan tim komunikasi presiden, langsung di bawah presiden. Jadi tanyakan langsung ke mereka,” kata Andi di kantornya, Senin (11/5).
Dengan penunjukan Teten dan Sukardi sebagai pengurus tim komunikasi presiden itu, seskab mengisyaratkan, bahwa Presiden Jokowi tidak akan menunjuk seorang jubir.
Setelah ini, Andi mengisyaratkan dirinya tidak akan lagi sering tampil di media massa. Mengenai kemunculannya di media selama ini, menurut Seskab, karena ia ditugaskan menyampaikan berita kepada media massa selama menyiapkan tim komunikasi presiden.
“Idealnya Sekretaris Kabinet itu back office, tidak muncul ke media. Saya selalu mengatakan ke teman-teman media diusahakan pertanyaanya langsung ke kementerian lembaga yang terkait. Tugas saya back office, di belakang,” tegas Andi. (flo/jpnn)