How difficult is it to write a sexy press release about a Chinese phone maker  teaming up with the legendary camera maker Leica?

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Apparently it is not so easy for those who cannot resist slinging mud. Ogilvy PR crafted a press release for Huawei in which it promoted the latest and unfortunately named P9 phone with the Leicester a lenses. But it then went on to slag off the competitor Samsung’s Galaxy S7 Edge as being overpriced and lacking in innovation.

This is where the axiom that those who engage in mud slinging often loose ground kicks in.

Social Media users too exception to the press statement and Ogilvy PR has been forced to issue an apology.