Not since Sumardi Ma, he of the coffin notoriety, has a group of humans shown such er…creativity?
Unspun had many years ago spent some weeks in the Northern Territory and found a land of great beauty and desolation. Since then it seems that nothing has changed. The Northern Territory remains beautiful and desolate, so desolate that few people have even heard of it, let alone visited it.
So how do you market a place like that? Well, the creatives working for Tourism Northern Territory have wrestled with the problem, injected some earthy Australian humor and come up with this totally original slogan/logo.
Creative or just crass? You decide, but you can’t deny that it grabs you by the sensitive parts.
To read more about whether this strategy works, read here