This is something I wrote for the Maverick blog. I hope PR professionals will find it useful.

How to Battle the Forces of Unreason

How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve paid and the rightness of their cause?

These requests come as if some good news about the company can mitigate or balance out the negative stories that are being written about the client.

How many you have succumbed to such requests and have therefore done an injustice to the client?

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