Where would we be placed?


I suppose one should congratulate The Hoffman Agency for opening shop in Indonesia.

They have a curious way of evaluating how they differentiate themselves in this market though, best exemplified by this chart of theirs:

In their reckoning, until they came around clients in Indonesia had to choose between bureaucratic, international-standard agencies or high touch (whatever that means) local-standard agencies.

Unspun supposes that he should take offence because Maverick is not included in their analysis.

But then again, if we are included the top right quadrant in the chart wouldn’t be exclusively occupied by Hoffman then, would it?

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