Why, if we have won a regional PR award for Crisis Management, will we not attend the awards ceremony in Singapore next month? I explain why in the post below in the Maverick blog.
Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.
True enough, we got shortlisted!
And that’s when the disillusionment began.
We were informed that our submission had been shortlisted as a finalist in the Crisis Management category earlier this week via a phone call followed by an email with the subject: “Pop the champagne, stamp your victory and take a bow in front of your peers in the PR industry!”…