Leica ad draws heat in China for a photo shot by a Nikon

The advertisement below is dramatic to say the least. It depicts how journalists risk their lives to bring us the images that will change the world.

One of the most iconic images in the world is one shot in Tiananmen  Square on June 4 1989 when a lone man carrying shopping bags stopped a column of tanks by standing in their way. It came to stand for the students defiance against an authoritarian regime and was dubbed the Tank Man.

tank man

Leica released an advertisement last week telling a story of what it must have been like for the journalist who took the photograph. All powerful stuff and expertly shot and quickly drew the ire of the Chinese Government and other Chinese.

The Tiananmen Incident remains till today one of the most sensitive issues in Chinese society. The Govenment has banned all mention of the incident. Other Chinese, however, have hailed the ad as something that needs to be said. Still other point out that by airing the ad, Leica is jeopardizing Huawei in a sensitive time, because Huawei uses Leica lenses in its handphones.

Leica has since disowned the ad, saying that it was unsanctioned by Leica and it was the fault of the agency that produced it for loading it onto the net. Yeah.

The political fallout is one thing but what strikes Unspun as ridiculous is that the journalist depicted were almost certainly using Nikons than Leicas. There were actually four journalists that managed to snap photos of the tank man.

Three of them told The New York Times that they were using Nikons. The fourth did not say but there is no evidence he used a Leica.

So you decide whether the Leica ad was a good ad that spoke truth to power, an ad where poetic licence was more important than facts, or a needless provocation of the Chinese Government and some of the Chinese?

 

The Biden affair: emerging stock phrases for harassment allegations?

Since the #MeToo movement, one of the dreaded developments for male politicians in America must be to be accused of inappropriate behavior toward women colleagues.

Former US Vice President Joe Biden was accused last week of “inappropriate behavior” by a Nevada politician. She said he tried to kiss the back of her head.

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Nevada politician Lucy Flores started the ball rolling by accusing Joe Biden of inappropriate behavior

This was followed by another woman who also alleged that Biden acted inappropriately toward her.

Was this it for Biden, who may still want to run in the upcoming presidential elections? Has Uncle Joe morphed into Creepy Joe almost overnight? And what is one to do in the face of such potentially damaging allegations at a time when men in high and powerful have regularly been outed for inappropriate behavior toward women and have had their careers destroyed, sometimes deservedly, sometimes not?

Biden’s carefully crafted response to the allegations is worthwhile looking into for crisis managers looking for clues to handle such situations.

In many years on the campaign trail and in public life, I have offered countless handshakes, hugs, expressions of affection, support and comfort and not once — never — did I believe I acted inappropriately. If it is suggested that I did so I will listen respectfully. But it was never my intention.

I may not recall these moments the same way, and I may be surprised at what I hear. But we have arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention, and I will.

I will also remain the strongest advocate I can be for the rights of women. I will fight to build on the work I’ve done in my career to end violence against women and ensure women are treated with the equality they deserve. I will continue to surround myself with trusted women advisors who challenge me to see different perspectives than my own.

And I will continue to speak out on these vitally-important issues where there is much more progress to be made and crucial fights that must be waged and won.

It is a clever response. Not apologizing and not admitting to any wrong doing or inappropriate behavior yet not dismissing the allegation. In fact he paid lip service to the importance of how we have “arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention”

All reverential and paying tribute to women and their views. Then he moves on to his track record of defending women’s rights and how he will continue to do so.

The rest of the response was in the hands of his defenders – co-workers and colleagues. There is little else that he can do really. To try to defend himself more would make him sound defensive and only third party voices would have credibility at this stage.

One of his defenders was Susan Rice, the US’s Ambassador to the United nations during the Obama administration. Her choice of words was also interesting and her words, taken together with Joe Biden’s statement, seems to suggest that some new stock phrases for facing allegations of inappropriate behavior may be in the making.

Rice tweeted:

I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously. I have worked closely with @JoeBiden for many years. In my experience, he is warm and affectionate with women (and men). But never have I found his actions inappropriate or uncomfortable. I have always appreciated his kindness and warmth.”

Most importantly, I know @JoeBidento be a dedicated ally, champion and defender of women and all of our rights. There is no one I would rather be with in a foxhole. He is one of the most decent, honorable men I have been privileged to work with.

There it is again. That reverence (I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously) before stating her position supporting Biden.

So you have it, expect to see more of the  reverence-denial stock phrases cropping up more in the future.

 

Award, award, my kingdom for award

In his dotage Unspun forgets things and gets worked up with what he has forgotten.

What’s been making Unspun envious and full of FOOM the past two days is his timeline on Linked in and FB of colleagues in the PR Industry beating their chests in absolute humility and congratulating themselves, being grateful to their colleagues, cousin and their dogs for winning a REGIONAL PR AWARD!

Why aren’t we in the limelight, wearing decent clothes and tuxes receiving such awards. Did we even bother to enter for the prestigious award? In a foul mood Unspun rounded on the junior Mavbro who’s been charged with entering our work for PR Awards.

“Why aren’t we winning any of those awards?” Unspun bellowed. “Did we even submit any entries/”

The hapless junior stammered, “Well, we didn’t submit for it this year. We did but it ended in a bad way…”

Then it clicked. Unspun’s grey cells rallied for a reach into the distant past 12 months. Luckily he had chronicled the incident here.

It turns out that the whole enterprise had been a rapacious scheme to squeeze hard earned fees from PR firms. We were called early by he organizer to attend because we would win an award, but to attend it we had to pay. And pay for the award and the accompanying video.

We decided that it was not worth it. And time has proven us right. Our business has not suffered an iota without that award. In fact we have been doing very well, with an EBIDTA that would make some of the big boys green with envy.

So now Unspundoesn’t feel that bad anymore not being on stage, smiling the pepsodent smile, proclaiming to all the world how humbled I feel while blasting his humility all over social media, thanking colleagues and wonderful people whose support he could not have done without.

What this means at the end of the day, though, is that the tux would have to be mothballed  for another year, another award.

 

Bragging, ever so humbly

I just have to vent on this. I open my FB timeline and there it was: another person being humbled for being chosen to be on a list of notable humans or the recipient of an award, scholarship, fellowship etc. etc.

Do they really feel humbled? Humility tends to make one silent, introspective as one thanks the cosmos for such undeserved benificence.

But when you go on FB, Instagram, LinkedIn and Good knows what other social channels to trumpet your recognition, you may be chuffed, delighted, happy or pumped. Humbled you are not.

So enough of that humble bragging now. It’s not fooling anyone. We’d be more impressive if you told the truth, shamed the Devil and told us how you really feel.

PR 5.0 – the height of ridiculousness

I received this in my inbox today:

PR5.0

PR 5.0? What is that? I thought that PR 4.0 was ridiculous enough but 4.0 at least has some basis. Its unoriginal thinking and cribbing but it borrows from what is considered the Fourth Industrial Revolution where the manufacturing world progresses from computer and automation to cyber physical systems.

4th

I thought it was ridiculous enough to postulate that there is a PR 4.0, as if there are new principles of communications at work when manufacturing has a revolution. But while the dust has yet to settle on 4.0, some speculators with more time than work on their hands have begun speculating of an Industry 5.0 where personalisation is the name of the game.

That may be a big step for industry but does it correlate to even a small step for PR? I can’t see much a connection where the tools and means for personalisation are already here with us today.

That hasn’t stopped organizations like PR Indonesia to cash in on  what they think as the glossiest,  sexiest next wave in PR (that would hopefully attract more paying guests to their workshops).

If they are really ahead of the curve then it would be great and maybe the speakers listed in their flyer can explain what PR 5.0 is all about. But if they aren’t, then it would make them cynical showmen and women trawling for the gullible.

Given the appalling state of the PR Industry – where many so-called PR professionals are so unskilled and uninformed to perform basic PR functions – it would be better for organizations like PR Indonesia to focus on teaching the professionals how to walk than to try to outrun their own competency and the needs of the Indonesian PR industry.

Maybe they should practice ShutUp5.0 instead.

 

 

 

 

 

 

 

Did Bukalapak’s Achmad Zaky really apologize?

For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really.

That’s because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff and unpolished and saying things that aren’t always relevant and sometimes comes across as offensive.

Now, of course, Achmad Zaky has outdone himself.

Yesterday he took to Twitter to rail against the Government’s allocation to R&D:

Bad enough that he implicitly criticized the government for paying lip service to Industry 4.0 (if anyone knows what 4.0 is supposed to mean please let me) without providing the funding for it.

The biggest mistake in his Tweet, however, is when her seeming attacked the president personally in this sensitive runup to the president elections. “Hopefully, the next president would be able to increase (the funding).”

This Tweet caused a Tweetstorm from Jokowi’s supporters using the hashtag #uninstallbukalapak They feel particularly betrayed because Jokowi recently graced Bukalapak’s anniversary celebrations and appeared side-by-side with Zaky before the Press.

This is a favor, according to industry insiders, that Ahmad Zaky has been clamoring for. They say that Zaky has been envious his rival, Tokopedia’s William Tanuwijaya who seem to get much more attention from the media and the President than Zaky. So when Zaky was seen criticising the president and asking for his ouster with the “next president” reference, it hurt particularly bad.

When the criticisms started raining down on him Zaky tried to explain his way out of it with another Tweets:

It’s one of those non-apology apologies where he explained how his intent was misconstrued and misrepresented.

He then tried the maaf  word, but here again it was a non-apology apology. “Sorry to Jokowi’s supporters if there was anything amiss in my words has caused any misconceptions. I know Jokowi as someone who is good whom I consider like my own father (we’re both from Solo). Recently he visited us at our anniversary. There is certainly no ill will in my Tweet.

It is apologies like this that infuriate people. Explanations and justifications instead of an admission of wrong doing followed by an absence of proper contrition. It would not be surprising if it inflames rather than abates the fury of Jakowi’s supporters toward Zaky.

Indonesia has few unicorns as it is and Bukalapak provides a good challenge to Tokopedia and other other players. It would be a pity if Zaky’s lack of communications skills sinks his promising business.

He should get professional help, or at least listen to his professional PR advisors if they are any good, before he utters the next public statement or Tweets his thoughts. And while he’s at it he would do well to also whether his gruff communication style has rubbed off on the rest of Bukalapak, resulting in his minions treating their vendors and partners with the same perceived lack of care and respect.

 

 

 

The Millennial Conscious Consumer

Pecha Kucha Nights are always quite enlightening and stimulating because you get to learn what various thought and community leaders are up to.

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Speakers at the Pecha Kucha Night Vol 36 on Conscious Consumption pose with DBS Indonesia’s Head of Group Strategic and Marketing Communications Mona Moniks (far right). The bank is an active supporter of Peha Kucha Night.

 

 

Last night’s Pecha Kucha Night, with the theme Consume Consciously was particularly insightful. There were seven speakers, each committed to the 20X20 format of Pecha Kucha – 20 slides at 20 seconds each to share their ideas.

They were all Millienials and what emerged from their talks is the reason why big brands and retailers should be worried.

Up on the stage of the newly renovated CJ-CGV Rumah Kreasi, you have all these young, bright and articulate young people committing themselves to minimalist – as opposed to conspicuous consumption – lifestyles.

At the age my generation would have been considered a prime target for marketing companies as we had the disposal income to spend, spend, spend. The speakers at Pecha Kucha also had disposal incomes but instead of spending they have opted to do more with less.

Eva Celia, for instance, spoke of how she threw out her accumulated fast fashion clothes when she realised that material things did not define who she was. She also became a vegan that, though not for me, is the most logical thing to do if you really want to stop global warming.

Astri Puji Lestari also spoke about how much lighter she felt when she decided to commit to the minimalist lifestyle. She showed us a photo of a tiny wardrobe belonging to her and her husband and told us that everything there were literally the clothes on their backs. In spite of all this renunciation she still looked chic with a linen blouse she had worn on her wedding, brown pants and off-white loafers.

Denia Isetianti of Cleanomics (from Clean + Economics) spoke about how she came about realising the amount of waste we dispose of in our daily lives and how that has led her to  start a shop that is aimed at selling environmentally friendly household and other items.

Other speakers were also committed to conscious consumption but also took an activist approach. Tiza Mafira of Gerakan Indonesia Diet Kantong Plastic Indonesia, has declared war on the ubiquitous plastic shopping bag, campaigning hit her friends ceaselessly for local governments to ban their use at retail outlets.

Nezatullah Ramadhan of Nara Kreatif spoke about how he was part of starting a social enterprise that took worthless discarded paper and recycled it into a means of income and funds for education for poor families.

And David Christian of Evoware spoke abut converting a plentiful resource – seaweed – into disposable (and edible) cups and “plastic bags” that break down into organic material in 7 days.

Rounding everything up was Hani Sumarno from Jakpro who lauded the efforts of all the speakers but also said that the amount of rubbish Jakarta produces was so massive that there was no immediate solution. The matter has also become very urgent because the current landfill of Bantar Gerbang will be full and closed down by next year. That is why an Intermediate Treatment Facility was needed to complement al the efforts at turning the country greener and more environmentally friendly.

In Indonesia Unspun has found that when things get you down something will usually crop up to blow your socks off and restore your faith in the country.

What got Unseen down recently was the amount of rubbish and discarded plastic bags polluting the otherwise spectacular and beautiful tourist sites in the southern coast of Java. On a trip there about a month ago to a waterfall called Curug Cikaso, for instance, the falls were picturesque, the water would have been fresh and clear – except for the moon and mounds of rubbish and plastic bags from upriver strewn all over the place.

The presence of rubbish and plastic materials – bottles, bags and shoes – was so endemic that you could not go anywhere without noticing them.

Then you have these young people taking at Pecha Kucha who are asking the talk when it comes to making Indonesia a better place to live. These are opinion leaders if you look at their social media followings. They have also taken concrete actions and built real businesses along the lines of their commitment. They restore one’s faith in the future of Indonesia.