Guerrillas and Telkom’s Netflix Blockade

My latest posting at the Maverick blog on Telkom’s decision to block Netflix.   The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came…

Cutting through the clutter about the Cut the Crab incident

One of the ever-present threats of companies in the Food and Beverage business is food poisoning. This is especially so when you deal in seafood that spoils easily. Cut the Crab, a hip new restaurant chain with a great gimmick – eat the crabs served on the table without plates, forks or spoons – recently…

The Buzz about Buzzers in Indonesia

So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same –…

What is the end game for all social media investments?

Unspun was conducting a social media workshop recently when the topic settled on KPIs – Key Performance Indicators. The answer was simple but I could tell it was unsatisfying to the audience: it depends. The audience wanted definite answers to tell them when they were getting their money’s worth if they poured money and resources…

Sandiaga Uno and his defense of the Bakries

They say there is a very thin line between bravery and folly. Today we saw something extraordinary when investor/business man/poster-boy-for-the-next-generation-of-business leaders, Sandiaga Uno pinned his flag to the Bakrie/Bumi Plc mast with his opinion piece in The Jakarta Globe. In doing so Sandiaga has gone where most people concerned about image making – their own…

Jakarta second from last in location branding survey of Asian cities

How well does Jakarta do when it comes to location branding (a fancy modern word to substitute for reputation of a place)? According to a study by Public Affairs Asia and Ogilvy PR called Location Branding 2012, not that well at all. Out of 16 cities Jakarta came 14, just above Manila. Another dubious distinction…

No comment on Carrefour pullout sends many messages, except a denial

Whenever we conduct media training for executives we tell them to never say “No Comment.” The reason is simple. Whenever someone says “No Comment” the reporters and very often their readers automatically think that you have something to hide, or that you are trying to evade having to make a denial. In the story below…

How far would Maverick go to find talent?

How far would a comunications consultancy go to find good people? In the case of Maverick, the place where I work, plenty far. So far that we actually created a new position of Community Curator this year where one of the main tasks of that job is to organize The Recruit. What is The Recruit?…

What’s in a name, when it still carries Semen?

This must qualify for one of Unspun‘s shit-for-brains tag. The Government wants to give state cement maker Semen Gresik a higher international profile. So one of the thirst things it wants to do to make this happen is to change its name. Fair enough. Semen doesn’t exactly travel well when it crosses linguistic borders, especially…

CSV or CSR?

Corporate Social Responsibility is now an industry on itself. Like all industries where consultants owe their living to, the importance of CSR is talked up to death. Yet CSR is often not what it is cracked up to be. Companies that invest much money in their CSR programs often still get attacked, criticized and sanctioned,…

What it’s like working with a kick ass team

Unspun’s very proud of his co-workers because they kick ass every so often. The latest ass kicking lies in the publication of Maverick’s Indonesian Journalists’ Technographic Report. It was a team effort, spearheaded by Raconteur and Mabverick’s media relation’s team and they’ve done a superb job capturing how journalists consume and use the media. More…

How much do you love Brand Bakrie?

A brand, as we all know, is the manifestation of the brand promise, a reflection of the brand’s values and a mirror to its acceptance by the market. Now, how much more electable is Golkar when associated with the Bakrie brand? Does it make you feel all warm and fuzzy or elicits violent reactions from…