Public Relations as I think it should be
Don’t get me wrong. I think Clubhouse, the audio chat app that is taking the world and Indonesia by storm is fantastic. Here you have an app that makes interaction easy among people with same interests. And because its audio only it also creates a feeling of intimacy and ability to network during sessions. Another... Continue Reading →
CEOs are like the rest of us. They make mistakes. But because of their elevated position and their egos many times its easier for them to bluster and get defensive over these mistakes. And it takes a really big man to admit theirs and ask for an apology. After the Eiger letter berating Youtubers reviewing... Continue Reading →
First Media’s blundering tweet last night is a lesson why corporations and brands should be concerned about their social capital. At about 10pm First Media social media admin thought they’d be clever and ride on the Eiger letter fiasco that earned the ire of Indonesian netizens. Through its twitter account @FirstMediaCares they posted a letter... Continue Reading →
Note: I got the information about the sacking from an online news portal in Indonesia. Have been told that the twitter account of Hendra Lim is actually a fake. So apologies all. Disregard this post but rather than me deleting it I think it best to clarify it here and leave the rest as is... Continue Reading →
Latest update on Eiger saga here Yesterday the outdoor adventure gear brand Eiger got into a hot mess when its Leagal Eagle went a step too far and dissed off YouTubers reviewing their products. (See post here) By late afternoon the Eiger CEO Ronny Lukito had had enough and decided to take matters into his... Continue Reading →
I love the Eiger outdoor brand. Their products are affordable and often of good quality. A sandal I bought has lasted me years and looks like it will continue for at least another year or two. Damn comfortable too. But good as they are in making outdoor gear they apparently suck at customer relations. Here’s... Continue Reading →
I remember a colleague coming up to me with pride in his voice, saying that we managed to get our event last night on the Trending Topic of Twitter. I applauded his enthusiasm but then asked him what did it mean for our company and the event? He couldn't really explain, apart from saying that... Continue Reading →
I posted this in the Maverick blog today: Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political settingThe latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies... Continue Reading →
My latest posting at the Maverick blog on Telkom's decision to block Netflix. The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came... Continue Reading →
One of the ever-present threats of companies in the Food and Beverage business is food poisoning. This is especially so when you deal in seafood that spoils easily. Cut the Crab, a hip new restaurant chain with a great gimmick - eat the crabs served on the table without plates, forks or spoons - recently... Continue Reading →
So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same -... Continue Reading →
Unspun was conducting a social media workshop recently when the topic settled on KPIs - Key Performance Indicators. The answer was simple but I could tell it was unsatisfying to the audience: it depends. The audience wanted definite answers to tell them when they were getting their money's worth if they poured money and resources... Continue Reading →
Unspun 