Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political settingThe latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11.
The walkout was led by well-known composer Ananda Sukarlan who objected Anies’s politicking methods to win the gubernatorial election. The walkout generated lots of publicity and social media chatter and somewhere out of this mess t someone somewhere gan to spread information that one of Traveloka’s founders, Derianto Kusuma, had walked out on Anies together with Sukarlan. Derianto had been slotted to receive a recognition award from the College.
From there things snowballed an soon a “movement” was formed where its supporters asked other netizens to uninstall the Traveloka app on their mobile phones as a sign of protest against Derianto’s action.
The fact of the matter, however, was that Derianto, as explained by Traveloka in a press release, was unable to attend the event as he was traveling overseas. So he couldn’t have joined the walkout.
Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came across a seemingly huge obstacle. State telco PT Telkomunikasi Indonesia announced on January 27 that it was blocking access to Netflix from its platforms IndiHome, Wifi.id. The Great Blockade was ostensibly carried out, said Telkomsel on the headline of its press release, “to protect customers.”
What is it that Indonesian customers need to be protected from? Telkom, again through its press release, listed violence and pornographic content as well as to prevent it from business operations that are “against the public interest, morals or disorder.” Horror! Violence and pornography? Have the decision makers at Telkom watched Indonesian TV or other internet sites recently?
Somewhere along the line Telkom also said that it was upholding the law with the blockade and protecting the “sovereignty of Indonesia from foreign players.”
Very strange reasoning here but while one may be a bit down with a possible rise of moral policing, degradation of the powers of reasoning, and jingoism at any opportunity, we here in Indonesia should also rejoice by the fact that there is competition as well [Read More].
One of the ever-present threats of companies in the Food and Beverage business is food poisoning. This is especially so when you deal in seafood that spoils easily.
Cut the Crab, a hip new restaurant chain with a great gimmick – eat the crabs served on the table without plates, forks or spoons – recently found out how difficult it is to deal with allegations of food poisoning, especially when these allegations are boosted by social media. The allegations, and their consequences especially when they are amplified by Twitter, provide an interesting study for students of crisis and issues management.
So what are the salient learning from this incident (which has been summed up meticulously in Zeit Post – see below)?
Hip restaurants attract hip, young diners who use social media extensively. If they have a complaint, whether justified or not, they will Twit first, think later. Companies that court such clients must have a response plan or a SOP to handle complaints, especially when the swarm starts to scale up these complaints.
The chances of seafood spoiling at some point in time are very high, even when you take all the right precautions. So anyone dealing with seafood – and food generally – must prepare for the probability of complaints of stale, spoiled food or food poisoning. The restaurant should have a response plan not only to investigate the complaints and how to reach out to the victims – but also to demonstrate these actions to the media.
The media, especially news portals with dedicated food writers such as detikfood and Okezonefood, will pick up whatever is hot on Twitter and run with it. Their coverage will in turn fuel a spate of Retweets and comments, in a Voracious Cycle around the issue. Controlling the situation means slowing the momentum of this cycle by engaging both the individual users and engaging the media proactively to demonstrate that you regret the incident, the reasons why it could have happened and what steps you are taking to remedy the situation – the Three Rs of crisis management.
When under siege it is never a good idea to sound defensive or to point fingers. It only arouses people’s suspicions of you when you are already under intense scrutiny. Therefore saying that you’re a victim of sabotage by rivals is a definite no-no
The Cut the Crab incident is still on the boil (ok, pun intended) at this posting. Will the franchise emerge out of this unscathed, as continued crowds at the restaurant even after the Twitter-news portal brouhaha broke out, seem to indicate; or will their business take a hit? Let’s watch the incident unfold.
Mungkin akan terasa asing bagi anda mendengar nama restoran Cut the Crab. Tapi jika anda orang yang up to date dengan berbagai macam restoran seru di Jakarta. Cut the Crab adalah salah satu restoran seafood yang fenomenal.
Cut the Crab, Makan Kepiting dengan Bebas
Tentunya anda tidak makan kepiting layaknya di restoran all you can eat. Bebas yang di maksud adalah anda bisa makan dengan tangan dan bergaya seperti di rumah. Penyajian nya juga unik, pesanan anda akan datang di dalam kantong plastik bening dan di tuang begitu saja di meja makan. Tentunya meja sudah di sterilkan terlebih dahulu sebelumnya!
Ilustrasi: Penyajian Cut the Crab yang di sajikan di meja makan
Wow seru sekali bukan? Tentunya dengan penyajian yang unik ini, banyak orang yang penasaran dan kembali lagi untuk pengalaman lain menyantap makanan seafood. Restoran ini mengusung kepiting sebagai salah satu menu spesialisasi. Restoran ini juga ramai dan selalu penuh pengunjung pada akhir pekan.
Baru kali ini terjadi pemberitaan yang mencuat di media semenjak di bukanya restoran ini pada Mei 2013. (Belum di ketahui apakah ini restoran di CTC Cikajang atau cabang lain).
Pelanggan yang Keracunan Makanan
Tentu tidak ada restoran yang ingin mencelakakan pelanggan, apalagi menyediakan sajian yang tidak segar dan berpontensi mengandung racun.
So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies.
The questions marketers need to ask before they embark on their next foray with buzzers are these:
What competitive advantage is there for their brand when their competitors are all also doing the same – paying buzzers to endorse or “create buzz” around a product or event?
Is there any credibility in it at all given that everyone using social media knows that buzzers are guns for hire and are a promiscuous lot? If there isn’t, what’s the point of using the buzzers?
Are brands squandering their resources by using buzzers, since it is transplanting the old world practice of using Key Opinion Leaders to influence others? That idea is grounded in Edward Bernays’s theory of Influencing the Influencers that is at least 85 years old. A lot has happened since then, specifically the social media that renders most things transparent and demands authenticity and relevance from brands
Shouldn’t brands focus more on how they can use social media to create a great customer experience for their audiences instead?
In Indonesia, buzzers not heard but tweet for money – RTRS
By Andjarsari Paramaditha
JAKARTA, Aug 23 (Reuters) – In Indonesia’s capital Jakarta, a buzzer is not an alarm or a bell, but someone with a Twitter account and more than 2,000 followers who is paid to tweet.
Jakarta is the world’s tweet capital and advertisers eager to reach the under-30 crowd are paying popular Twitter users to spread their word through social media, starting at about $21 per tweet.
While celebrity endorsements via Twitter are common worldwide, Indonesia is unusual because advertisers are paying the Average Joes too.
These Twitter “buzzers” send short messages promoting brands or products to their followers, usually during rush hour, 7 to 10 a.m. and 4 to 8 p.m., when Jakarta’s notorious traffic jams create a captive audience with time to scan their mobile phones.
Jakarta has more Twitter users than any other city In the world, according to Semiocast, a social media market researcher, and Indonesia is home to the world’s fourth-largest population, with half the people under 30. All ingredients for a social media marketer’s dream.
“Indonesians love to chat. We love to share. We are community driven as a culture. For us it’s very easy to adopt social media because it is a channel through which we can express our opinions,” said Nanda Ivens, chief operating officer at XM Gravity Indonesia, a digital marketing unit of London-listed advertising giant WPP Group WPP.L.
For advertisers, using Twitter buzzers is a way to personalise the pitch, connecting someone who may have a special interest in a product with like-minded potential customers. A local photography buff, for example, would be a good target for a camera company.
An effective social media campaign will generate real conversations and genuine endorsements, said Thomas Crampton, Hong Kong-based social media director at advertising firm Ogilvy. But one issue with paid buzzers is that they may be seen as endorsing something only for the money.
“It’s not going to be transparent to the people reading the Twitter feed whether they’re being paid, and that’s not very honest,” said Crampton.
“The followers will see that this guy is for sale. It’s really like talking to a friend. If your friend is being paid to tell you something then a) you wouldn’t consider that person your friend and b) you’re not going to believe them.”
PT Nestle Indonesia, a unit of global food company Nestle SA NESN.VX, counts teenage pop singer Raisa (@raisa6690) and heartthrob actor Nicholas Saputra (@nicsap) among its brand ambassadors. They recently tweeted their experiences at a large Sumatra coffee plantation in a campaign supported by hired buzzers who were retweeting the celebrities’ comments and other sponsored messages from the company.
The challenge is measuring success.
“We do have quantitative measurement, which is the number of followers, the number of likes and the number of clicks,” said Patrick Stillhart, head of the coffee business at PT Nestle Indonesia. “But how do we relate that to brands and sales? There’s left a question mark.”
Stillhart said the company uses social media for more than a dozen brands and about 15 percent of its advertising spending goes to digital media. Apart from Nestle, competitor Unilever Indonesia UNVR.JK also followed similar path for their products.
Sometimes things go wrong.
Prabowo (@bowdat), 33, who quit his day job two years ago to scout for buzzers, recalled one cautionary tale about tweets meant to promote an Android product 005930.KS that were sent through a rival BlackBerry BB.TO or iPhone AAPL.O device. Followers could see the gaffe because tweets often include an automatic tag indicating how the message was posted.
Stand-up comedian Ernest Prakasa (@ernestprakasa) fell afoul of the “twitterverse” last year while promoting the Mini Cooper, a popular car made by BMW Group BMWG.DE
“There was a viral video. The idea was, I had to pretend to be locked in a container for several hours and then I escaped with the car. I was asked to act as if I was captured,” said the 30-year-old, who charges advertisers 7 million rupiah ($670) for 10 tweets.
Some of his friends didn’t realise it was an act, and began retweeting he had been kidnapped. They were furious when told it was an advertising gimmick.
“I was cursed at, accused of only trying to create a sensation. I had around 15,000 followers so I didn’t think it could become big. But I also learned that whenever this sort of fiasco happens, stay silent. It won’t last more than two days. Something new will come along and people will forget anyway.” ($1 = 10,490 Indonesian rupiah)
(Additional reporting by Jeremy Wagstaff, Editing by Jonathan Thatcher and Raju Gopalakhrisnan) ((firstname.lastname@example.org)(+62 21 3199 7170)(Reuters Messaging: email@example.com))
Unspun was conducting a social media workshop recently when the topic settled on KPIs – Key Performance Indicators. The answer was simple but I could tell it was unsatisfying to the audience: it depends.
The audience wanted definite answers to tell them when they were getting their money’s worth if they poured money and resources into using social media to connect with their audiences. It would have been easy to pull one of the metrics suggested by off-the-shelf social media monitoring systems and tell them that that was it; or, try to convince them that hashtags and followers/fans are an indication; or even the by-now-ubiquitious “engagement” metrics mainly of comments to a Facebook posting.
The problem, however, was that we had decided to embark on the road less taken by many communications consultants: to tell the truth even when it can be inconvenient.
And the truth is simple. If you subject an organization or brand’s social media efforts to the question: “What is the end game of getting into social media?” the long-term answer must be “to build belief in the organization/brand.”
This is because on the Net, the audience has an overabundance of choice. The audience is also skeptical and yet prone to what behavioral and cognitive scientists call System 1 Thinking. In less than a blink of an eye, if you are less than “trustworthy” you would have lost them, perhaps forever.
What this means for organizations and brands, more than ever, is for them to develop a distinct point of view — and, if you are old-fashioned, you could call it character — and use this as a compass to navigate themselves through the virtual sea.
Will this result in the organizations and brands increasing their sales? Not necessary. And this is the scary part for most business entities – to contemplate investing in social media that may not yield immediate bottom line results.
Yet what choice is there in a world dominated by the the Net where social media levels the playing field like never before and overwhelms its denizens with so much choice they have difficulty picking one from the other. Should trust be the new metric for social media?
They say there is a very thin line between bravery and folly.
Today we saw something extraordinary when investor/business man/poster-boy-for-the-next-generation-of-business leaders, Sandiaga Uno pinned his flag to the Bakrie/Bumi Plc mast with his opinion piece in The Jakarta Globe.
In doing so Sandiaga has gone where most people concerned about image making – their own and others’ – fear to thread. The reason is that the Bakrie empire seem to be one of the most unlikeable business entities, if casual anecdotes are anything to go by. At any rate Unspun’s not met any business person not beholden to the Bakries for a living to like them or extol their virtues.
Defending such a hugely unpopular business entity takes guts, or great folly. Sandiaga has done it and the reaction in Twitter has not been very favorable. But that may only be the gripes of the chattering class, so rather than pass judgement if Sandiaga Uno’s brave act is one of great judgement or misjudgment, its best to let the readers of this blog judge for themselves with the survey below:
A leading Indonesian businessman has come to the defense of the Bakrie family’s companies in their bitter corporate governance feud with British businessman Nathaniel Rothschild.
In a scathing opinion piece published exclusively in the Jakarta Globe today, Sandiaga S. Uno said the Bakrie-controlled companies had been treated unfairly by a slew of parties, including the media, corporate analysts and international rating agencies.
The colorful intervention by Sandiaga threatens to escalate the year-long feud.
The conflict dates back to the 2010 move by Rothschild and his London-listed energy company, now called Bumi Plc, to embrace two Indonesian units — Bumi Resources and Berau Coal Energy — controlled by the Bakrie family.
But relations had been fraying for a year and worsened last month when Bumi Plc announced it was conducting a probe into operations at the Indonesian companies, hinting at impropriety.
While no evidence of wrongdoing has been made public, the case has attracted international attention and put the spotlight on the gulf between corporate governance in Asia and in the West.
In his article, Sandiaga claims much of the coverage has been slanted against the Bakrie companies. “Many media outlets portray the Bakrie family as being on the defensive. As part-owners of Bumi Plc, the Bakrie family is unfairly portrayed almost as a bully who violates governance standards and regulations,” he wrote.
“I say ‘unfairly’ because this is not the first negative rumor surrounding the family. It is undeniable that the endless public allegations against the Bakries have never proved to be correct, but even so, the accusers have never apologized.”
He went on to attack market sources who made critical statements about the companies to the media but hid behind anonymity.
“It is sickening because those unnamed sources act as though they want to stay neutral and professional. Yet what they have added to this saga is at best speculation and at worst further confusion.”
He later attacked rating agency Moody’s, which downgraded its assessment of Bumi Resources in the midst of the conflict.
Sandiaga’s company Saratoga Capital has investments across the Indonesian economy, including stake in coal producer Adaro Energy, telecommunications company Tower Bersama and avaiation company Mandala Airlines.
In 1997, Sandiaga co-founded Recapital Advisors with high school friend Rosan Perkasa Roeslani. Rosan is a non-executive director at Bumi Plc and Recapital Advisors is affiliated with Bumi Resources, Berau and Bumi Plc.
On Tuesday, shares in Bumi Resources fell 1.5 percent to Rp 670, while shares in Berau fell 2.6 percent to Rp 147, lagging the 0.3 percent gain in the main stock gauge on the Indonesia Stock Exchange.