Holming in on the Southeast Asia Consultancy of the Year award

Back in March Unspun did the maverick thing and Looked the Gift Horse in the Mouth by questioning how the august Holmes Report comes up with its shortlist of finalists for Southeast Asian Consultancies of the year. What triggered Unspun’s curiousity was the lineup of finalists that pitted Unspun’s workplace, Maverick with the likes of Apco…

Bravo to the unsung lion in Lion Air

It is not for no reason that Roy Suryo, the man with incredibly bad taste in neckwear, vies with Tifatul Sembiring for the title of Most Derided Public Figure Who Take Themselves Too Seriously.   Roy has been consistent though, in the sense that no matter what the obstacles and how untenable the situation he’s…

Goobledygook marketing?

Received this in the mail some time ago. Did not and still do not know what to make of it. If they can’t get their English right, should they use Indonesian instead? And what sort of marketing messages about themselves is this email invite supposed to send anyway?  

Unspun’s shameless KKN promotion

Aksara is throwing a book party tonight for Felicia Nugroho, who recently published her biography of her father, the late colorful and enterprising Sukyatno Nugroho. The title of the book is Prinsip Di Sini Senang Di Sana Senang and recounts the life of Sukyatno from his childhood in Pekalongan to various daunting challenges and failures…

How to keep it real as marketers zoom in on Twitterville?

Now that marketers have wised up to the fact that Twitter is a viable channel for them to reach their markets, the space is beginning to be filled by noise of competitions and a race to have as many hashtags as possible mentioning their brand, product and campaign. How can clients, consultants and social media…

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and,…

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and,…

Toyota recalls Priuses, heading for more trouble?

Unspun‘s alter ego told Reuters last Wednesday about Toyota’s handling of the recall that: “People want to see a company take full responsibility, be empathic to the victims and their families and be in control by outlining the problem and how they intend to solve it. They also expect the CEO doing all this,” said…

Prita and Omni: an alternative view?

“I definitely won’t be supporting Prita,” said the Corporate Communications officer of a major bank vehemently. Unspun had bumped into her when meeting with clients and, by way of small chat, asked if she was supporting Prita Mulyasari, the housewife who was jailed for three weeks because she had been charged under the Electronic Information…

Air Asia continues to suck: The passengers strike back

When all else fails, and Air Asia forces them to wait for their flight like they would wait for Godot,  this group of passengers decided to take matter into their own hands and hold the crew hostage. A bit of a drastic measure but not a bad strategy if you meet an airline whose service…

IM2 Rant #3: would you trust their awards

Have you ever wondered about those customer service awards, branding awards and management awards that companies who stiff their customers seem to get with ease? How many of these awards are given quid pro quo for some donation, contribution or  for being their awarding institution’s clients? And aren’t these companies just so rich bragging about…

IM2 Rant #2: Now watch them get into trouble

One of the things Unspun teachs clients and students in his classes on crisis management is that not everything is a crisis. In the beginning, you have an incident, which is something that is a departure from best practice. If you pay attention to the incident and solve it in a timely manner it usually…