Some questions about #SayaPancasila

The hallmark of a good campaign is that it spurs public discourse on a particular subject. In this sense, the #SayaPancasila campaign can be said to be successful, if the preponderance of the hashtag and profile pictures bering the message on social media are concerned. Effective public discourse, however, exists when there are differences of…

Making war with unreason

This is something I wrote for the Maverick blog. I hope PR professionals will find it useful. How to Battle the Forces of Unreason How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve…

Breaking potential crisis: Telkomsel and its hacked website

Crisis Management Students: Fire up your twitter apps and browsers and train them on Telkomsel’s website and their Twitter responses. Someone has hacked into Telkomsel’s website and filled it with vitriol and animal references –  and being generally lauded by netizens for doing so. Although hacking is a crime and should be condemned. The hackers…

Breaking Bread with Sari Roti

Here’s what I posted on the Maverick blog today about the brouhaha over Sari Roti: What corporations can learn from the Sari Roti incident BRANDS & MARKETING / COMMUNITY ENGAGEMENT / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / CRISIS MANAGEMENT / PR & COMMUNICATIONS / SOCIAL MEDIA Out of the blue, the bread manufacterer Sari Roti came under attack by unverified news postings on social media…

So who’s behind #NoWitchHuntKarHut?

Update August 28: One of the buzzers involved in the campaign has admitted to being asked to Tweet, the client remains a mystery, and he has apologised for taking on the assignment here.  Unspun thinks it takes a big man to admit that they were wrong and to ask for forgiveness. Perhaps the Netizens should cut…

Go Jek, Uber, Grab and other ride-hailing services is a KPPU issue

The demonstration by taxi and the public transport rivers yesterday received much criticism from the Netcitizenship, who naturally gravitate to things Webby, disruptive and saves them money. The transport drivers are apparently disgruntled over dwindling income caused by their ride-hailing services and the ostensible reason for objecting to the latter’s presence are claims that they do…

Guerrillas and Telkom’s Netflix Blockade

My latest posting at the Maverick blog on Telkom’s decision to block Netflix.   The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came…

Najib’s March of Folly

In 1985 Pulitzer prize-winning author Barbara Tuchman wrote the book The March of Folly  which was a fascinating study of why leaders from Troy to Vietnam acted against their own self-interest. If she were updating the book today, Unspun thinks she would certainly consider not only adding Malaysian Premier Najib Razak but perhaps promote him…

How to cover your flaws on MH370

The Malaysian Government has roundly been criticised by one and all for its dismal handling of the MH370 incident. It was in denial, it did not have the proper facts at their command, often it didn’t know what to do and it was miserable in being open, transparent and accountable throughout the futile search for…

Najib’s PR Guru: The Talented Mr Stadlen

The Sarawak Report contains a fascinating story of the staying power and nocturnal pursuits of  Najib’s propaganda chief Paul Stadlen. Stadlen apparently used to head APCO, a lobbying/PR firm appointed by Malaysian Prime Minister to help with his PR needs, which are legion. Unspun’s written about them here and here. Many people then wondered why a firm…

Jokowi’s lost the plot: time to seek professional help

Unspun was one of those people rooting for Jokowi when he was contesting against Prabowo in the presidential elections. Not because he was the best of candidates but he was the better candidate in terms of integrity. That alone held out hope that he might be able to change Indonesia, because for sure a figure like…

Sony’s The Interview saga: What a difference a pro makes

Here’s a piece I wrote in Maverick’s blog today: Sony’s The Interview saga: What a difference a pro makes You know the story by now. Sony was supposed to release the movie The Interview, a satire of North Korean leader Kim Jong-Un over the Christmas holidays. But following a cyber attack, almost certainly by North…