Public Relations as I think it should be
Remember that iconic cartoon from the early days of the Internet in the New Yorker? The Internet has moved on a lot since then. Apps and other services now make it so much easier to create and upload great looking content. So much so that I think the saying “On the Internet, nobody knows you’re... Continue Reading →
CEOs are like the rest of us. They make mistakes. But because of their elevated position and their egos many times its easier for them to bluster and get defensive over these mistakes. And it takes a really big man to admit theirs and ask for an apology. After the Eiger letter berating Youtubers reviewing... Continue Reading →
Latest update on Eiger saga here Yesterday the outdoor adventure gear brand Eiger got into a hot mess when its Leagal Eagle went a step too far and dissed off YouTubers reviewing their products. (See post here) By late afternoon the Eiger CEO Ronny Lukito had had enough and decided to take matters into his... Continue Reading →
This is the first of a three-part account of our group's travel to Tana Toraja. There were eight of us with a 6-year old in tow and we had a fabulous time. There is so much to share about Toraja, the Torajanese's relationship with Death and their strange rituals and the culture there that I've... Continue Reading →
A blacklist, apparently compiled by communications agency professionals of social media influencers, caused a stir last week when it began to be circulated over Whatsapp groups and then on social media. The list divided these influencers, aka KOLs (Key Opinion Leaders) aka Buzzers into those with Bad and Good Behavior and invited comments. Since it... Continue Reading →
Unspun thinks its the best idea since tempe but then again, he's biased to the PR profession. But JWT has taken a huge step in appointing former Ogilvy PR and Pulse boss Marianne Adamardatine to head its operations in Indonesia, that includes digital agency Mirium. If it works it will open the doors to lots... Continue Reading →
Not since Sumardi Ma, he of the coffin notoriety, has a group of humans shown such er...creativity? Unspun had many years ago spent some weeks in the Northern Territory and found a land of great beauty and desolation. Since then it seems that nothing has changed. The Northern Territory remains beautiful and desolate, so desolate that few... Continue Reading →
My latest posting at the Maverick blog on Telkom's decision to block Netflix. The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came... Continue Reading →
The real question that needs to be asked is: "Are Buzzers worth hiring at all?" All but the most naive of Indonesia's Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product - politicians, soap, aphrodisiacs, milk, slimming powders, you name it - for the right price.... Continue Reading →
This is a post I wrote in Maverick's blog about us winning the Agency of the Year award for the third year running. Satisfied is a word that comes to mind. But also paranoid because I'd sure like to see us retain that title for the next few years coming, as well as winning other... Continue Reading →
Many thanks to all those clients, partners, alumni and friends who took time to get to Jl. Kyai Maja last Thursday for #Mavoyage, Maverick's office party to mark the official opening of Maverick's new office. We like our new office and we were glad to hear that our guests think it cool as well -... Continue Reading →
So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same -... Continue Reading →
Unspun 