IS THERE CREATIVITY IN CU in the NT?

Not since Sumardi Ma, he of the coffin notoriety, has a group of humans shown such  er…creativity? Unspun had many years ago spent some weeks in the Northern Territory and found a land of great beauty and desolation. Since then it seems that nothing has changed. The Northern Territory remains beautiful and desolate, so desolate that few…

Guerrillas and Telkom’s Netflix Blockade

My latest posting at the Maverick blog on Telkom’s decision to block Netflix.   The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came…

Are Buzzers worth hiring at all?

The real question that needs to be asked is: “Are Buzzers worth hiring at all?” All but the most naive of Indonesia’s Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product – politicians, soap, aphrodisiacs, milk, slimming powders, you name it – for the right price….

Three is a good number

This is a post I wrote in Maverick’s blog about us winning the Agency of the Year award for the third year running. Satisfied is a word that comes to mind. But also paranoid because I’d sure like to see us retain that title for the next few years coming, as well as winning other…

On a new voyage of serendipity in our new office

Many thanks to all those clients, partners, alumni and friends who took time to get to Jl. Kyai Maja last Thursday for #Mavoyage, Maverick’s office party to mark the official opening of Maverick’s new office. We like our new office and we were glad to hear that our guests think it cool as well –…

The Buzz about Buzzers in Indonesia

So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same –…

The uncreative PR industry

Last month Unspun was speaking at the International PR Summit in Bali. The talk was entitled was “Sleeping with the Enemy” where essentially Unspun lamented how the Advertising Industry — in defiance of Al Reis’s prediction about The Fall of Advertising and the Rise of PR — has not only checked its fall but have…

What is the end game for all social media investments?

Unspun was conducting a social media workshop recently when the topic settled on KPIs – Key Performance Indicators. The answer was simple but I could tell it was unsatisfying to the audience: it depends. The audience wanted definite answers to tell them when they were getting their money’s worth if they poured money and resources…

Jakarta second from last in location branding survey of Asian cities

How well does Jakarta do when it comes to location branding (a fancy modern word to substitute for reputation of a place)? According to a study by Public Affairs Asia and Ogilvy PR called Location Branding 2012, not that well at all. Out of 16 cities Jakarta came 14, just above Manila. Another dubious distinction…

Ernest Prakasa’s failed viral campaign and Kathy Perry’s kiss

Why are Indonesian onliners peeved off by Ernest Prakasa’s pleas of help after his “kidnap”; what are they saying about visiting megastar Kathy Perry’s kiss and what do Indonesian onliners have to say about what’s happening about half the world away – America’s Stop Online Piracy Act? Find out and keep abreast of what’s buzzing…

Ogilvy in Jakarta: Family or package?

Seems like interesting times are afoot in one of the largest Marketing Communications firms in Indonesia. So, is it family or package? Misunderstanding or spin? This news and photo  from marketing-interactive com: Mangham speaks out By: Deepa Balji, Singapore Published: Nov 04, 2011 Regional – Stephen Mangham has refuted Ogilvy claims that he left the…

The trouble with contests and awards

There’s been much comment and discontent about Indonesia’s poor showing in the New 7 Wonders of The World Contest. In the conversation led by, among others, The Indonesian blogosphere’s Comeback Kid, Priyadi, many Indonesians are criticizing the methodology of how the New 7 Wonders were chosen. The problem in their arguments, however, is that Indonesia…